Lifecycle Marketing Manager
hace 2 semanas
About the Opportunity
We are seeking a seasoned Lifecycle Marketing Manager to join our team at A Place For Rover, Inc. The ideal candidate will have a proven track record of creating strategic customer experiences that drive engagement and conversion.
Key Responsibilities
- Develop and execute Care Provider Lifecycle Journey campaigns that drive business growth
- Create and optimize Care Provider Communication Product GTM strategies
- Be the expert on the Care Provider audience, working closely with analytics, operations, and consumer research
- Make recommendations to product, marketing, and operations on the best way to think about the Care Provider customer experience
- Monitor lifecycle channel reporting and provide updates on campaign performance
Requirements
- 4+ years of Lifecycle and/or CRM experience with a concentration in management
- Experience creating strategic roadmaps that engage and convert audiences
- Track record of implementing successful acquisition and engagement plans that increase business goals
- Experience using a large ESP (Iterable preferred)
What We Offer
- Competitive compensation
- Long-term incentive plan with a company performance-based cash payout
- Permanent contract
- Pension Plan
- Meal tickets through Cobee
- Generous PTO Allowance
- Private health insurance
- Discounted Gym Membership
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