Marketing Lifecycle Manager
hace 4 semanas
About the Role:
Paper Street Media is seeking a highly skilled Marketing Lifecycle Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing multi-channel campaigns to drive engagement across the customer journey.
Key Responsibilities:
- Collaborate with marketing, product, engineering, customer service, and data teams to identify opportunities for optimizing the customer journey.
- Develop and execute campaigns to drive engagement across stages of the user journey.
- Build a personalized experience at each step of the customer journey, increasing customer satisfaction, and ultimately driving revenue growth through improved retention.
- Lead the development and implementation of automation and campaigns.
- Define strategy and KPIs for retention/engagement touchpoints.
- Own the subscription lifecycle and identify churn reasons.
- Test new ideas and collaborate with data teams.
- Create and execute programs enhancing and building improved transparency of subscription benefits.
- Advocate for subscribers across the company.
- Manage triggered campaigns across multiple channels.
- Deeply understand the customer experience and develop segmentation.
- Implement personalized marketing campaigns across channels.
- Improve customer loyalty and retention strategies.
- Own retention marketing KPIs and A/B test campaigns.
- Align and report retention metrics with insights regularly.
Requirements:
- Bachelor's degree in marketing, business, or related field.
- 4-5 years of experience in marketing creative operations, production, and/or project management, preferably at an entertainment studio, network, or agency.
- Strong understanding of customer behavior and segmentation.
- Mastery of digital marketing channels at various stages of the customer journey.
- Experience with marketing automation tools, such as HubSpot, Marketo, ESP, SFMC, Constant Contact, Sail Thru, Mailchimp, or Pardot.
- Knowledgeable of the evolving advertising landscape, including exposure to/experience with digital marketing and media.
- Desire to drive growth; data-driven and adept at working with numbers.
- Strong project management skills include conceptualization, driving alignment, planning resources, managing deadlines and objectives, and delivering analysis and recommendations.
- Experience with A/B testing and experimentation.
- Strong communication and cross-functional skills, with the ability to engage, listen, and collaborate with internal departments to align on strategic solutions.
- Strong technical proficiency/understanding of data and modeling infrastructure.
- Experience building and leading email marketing strategies and proficiency with marketing messaging platforms such as SendGrid and similar tools.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
Preferred Qualifications:
- Experience with the adult entertainment industry or film production industry.
About Paper Street Media:
Paper Street Media is a web-based video-on-demand network with a focus on adult entertainment, based out of Downtown Miami. We are a group of creative souls with diverse backgrounds. If you are also a true believer of work hard & play hard, this is the place to be. At PSM, you will enjoy a fun & casual environment, team-building retreats, startup spirits, and great benefits.
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