Lifecycle Marketing Manager

hace 3 semanas


Barcelona, Barcelona, España Autodesk A tiempo completo

Job Title: Lifecycle Marketing Manager

Job Summary:

We are seeking a highly skilled Lifecycle Marketing Manager to join our team at Autodesk. As a key member of our marketing team, you will be responsible for developing and executing comprehensive lifecycle marketing projects that improve engagement, satisfaction, and retention across EMEA and global markets.

Key Responsibilities:

  • Develop and implement data-driven marketing strategies to improve customer adoption and engagement.
  • Partner with cross-functional stakeholders to ensure seamless customer journey throughout the lifecycle.
  • Manage digital post-purchase projects end-to-end, identifying opportunities and implementing improvements.
  • Turn insights into go-to-market initiatives through orchestrated digital experiences, email campaigns, or experiments.
  • Define and track goals for lifecycle marketing initiatives and analyze campaign performance to inform future opportunities.

Requirements:

  • 10+ years of experience in marketing, with a minimum of 5+ years in lifecycle marketing or customer experience management.
  • Experience implementing data-driven marketing strategies based on customer behavior and product usage insights.
  • Demonstrated experience working across marketing functions and collaborating with global stakeholders.
  • Excellent analytical and problem-solving skills, with the ability to interpret data and insights.

About Autodesk:

Autodesk is a leader in the design, engineering, and entertainment industries. We are committed to helping our customers succeed and are seeking talented individuals to join our team.



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