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Senior App Marketing Manager

hace 2 meses

Barcelona, Barcelona, España Free Now A tiempo completo

Job Summary

We are seeking a highly skilled Senior App Marketing Manager to join our team at Free Now. As a key member of our marketing team, you will be responsible for developing and executing digital app marketing campaigns to drive user acquisition and retention.

Key Responsibilities

  • Plan, implement, and manage digital app marketing campaigns across all funnel stages, including awareness, acquisition, activation, and re-engagement.
  • Develop and execute digital media strategies and plans to achieve our awareness and performance targets.
  • Collaborate with our Marketing Analytics teams to understand the full customer journey funnel and relevant KPIs within our dashboards for analysis and optimization.
  • Analyze audience cohorts to share performance insights on ROAS, retention, and CLV.
  • Evaluate creatives critically and discuss new creative testing ideas with our creative team to improve performance.
  • Drive digital marketing projects and identify cross-country channel opportunities, testing publishers, new tools, and exploring AI use cases for the team.

Requirements

  • 6+ years of hands-on experience setting up and managing digital app marketing awareness and performance campaigns on major app marketing channels, including Google, Apple Search Ads, TikTok, Meta, Snapchat, and others.
  • Data-driven mindset with the ability to analyze large data sets to derive insights and optimize digital marketing campaigns.
  • Direct experience working with a major MMP (Appsflyer, Adjust, Singular) and the tools they offer around fraud prevention, audience building, and cohort analysis.
  • Extensive knowledge of app marketing tracking capabilities and industry best practices, including SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention, Incrementality testing, ROAS optimization.
  • Experience collaborating with creative teams to generate new creative testing ideas to improve performance.
  • Strong presentation skills when sharing campaign results and creative insights to internal teams.

What We Offer

  • Flexible working arrangements
  • LinkedIn Learning
  • Sabbatical and special leave policies
  • WeRoad partnership
  • Birthday, 24th, and 31st December off
  • Short-term EU work policy
  • Mobility Budget
  • Health Insurance
  • Employee assistance program
  • Plus more local benefits depending on your work location