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Digital Marketing Campaign Manager

hace 2 meses


Madrid Centro, Madrid, España Institut Straumann AG A tiempo completo
Job Purpose

The Marketing Campaign Project Manager is responsible for leading performance-oriented digital marketing projects, managing day-to-day operational tasks, and ensuring the successful execution of digital marketing campaigns. This role supports the MOS Spain Lead and helps streamline operations by taking over operational responsibilities from the MOS leader.

The Marketing Campaign Project Manager is responsible for the performance of the operational campaign project management and excellence of the MOS team in Madrid, in-line with the MOS-Service strategy and ensures coordination and execution of the MOS service consumption.

They are going to work closely together with the local peers in marketing & sales and ensures service excellence and team development.

Outstanding end-to-end omni-channel go-to-market approaches aligned with global, regional and local marketing plans are at the heart of the daily work.

The position holder works closely together with the other Marketing Operation Studios to orchestrate campaign execution.

The incumbent takes co-ownership of entire local campaign life cycles starting from early planning and development phase up to market launch and analysis.

Main Responsibilities
  • Project Management:
    • Lead and manage the execution of digital marketing campaigns, ensuring alignment with regional and local marketing and sales counterparts.
    • Coordinate and oversee the operational aspects of marketing campaigns, including planning, execution, and post-campaign analysis.
    • Ensure clear briefing and task assignments to the MOS team members.
    • Monitor project progress and communicate proactively with stakeholders.
  • Campaign Execution:
    • Ensure local campaign launch readiness and market compatibility.
    • Manage the end-to-end lifecycle of digital marketing projects from planning to market launch and analysis.
    • Act as a consultant to internal customers, advising on integrated digital marketing activities.
    • Support local teams in the execution of campaigns based on MOS services.
  • Team Coordination:
    • Coordinate the MOS team in Madrid and collaborate with other Marketing Operation Studios to orchestrate campaign execution.
    • Support the development and performance of the MOS team by providing guidance and operational support.
    • Ensure the team maintains high standards of creative quality and marketing communication.
  • Process Improvement:
    • Continuously assess and improve processes and procedures along the customer journey.
    • Implement best practices in digital marketing operations and project management.
    • Support management in resource planning and budget management within projects.
  • Stakeholder Management:
    • Develop and sustain solid relationships with internal stakeholders.
    • Act as the main point of contact between Regional & Local Marketing and the global Digital Marketing & Customer Engagement team.
    • Lead alignment meetings and support the planning and forecasting of digital marketing campaigns.
Requirements

Qualifications:

  • Bachelor's or Master's Degree in marketing, business administration, or a related field.
  • 3+ years of professional experience in managing digital marketing projects and go-to-market strategies.
  • Experience in a global environment, preferably in the medical device business, is desirable.
  • Certified project management training (e.g., SCRUM, PMP) or equivalent is a plus.

Skills and Attributes:

  • Strong project management skills with the ability to juggle multiple priorities simultaneously in a fast-paced environment.
  • Excellent organizational, communication, and presentation skills.
  • Strong analytical skills with a result-oriented mindset.
  • Ability to work independently and proactively.
  • Team-oriented attitude with experience in leading and developing teams.
  • Strong interpersonal skills to cultivate effective working relationships in an international matrix environment.
  • Energetic, commercial, and performance-driven with strong marketing and commercial execution abilities.
  • Digitally driven mindset with a passion for technology tools and global digital marketing platforms.
  • Fluent in English (written and spoken); additional languages are an advantage.

Travel Requirements:

  • Comfortable with up to 10% travel.