Digital Marketing Campaign Coordinator
hace 2 semanas
At Fred Perry Ltd, we're seeking a skilled Digital Marketing Executive to join our team. This role will be responsible for implementing and optimizing digital marketing campaigns across various platforms, including Google, Meta, and TikTok.
Campaign Support & Optimisation:
- Assist in the growth and optimization of paid channels, focusing on platforms like Google Ads, Facebook, and Instagram.
- Analyse and monitor campaign performance, identifying trends and making data-driven recommendations to improve ROAS, CPA, and conversion rates.
- Stay informed about platform updates, industry best practices, and emerging digital trends to enhance campaign performance.
Data-Driven Reporting:
- Assist in preparing weekly trade reports on the performance of Paid Search, Shopping, SEO, and Display channels, presenting findings to internal stakeholders.
- Use tools like Google Analytics, Facebook Ads Manager, and TikTok for Business to generate detailed performance reports and identify areas for improvement.
- Ensure UTM tracking is consistently applied across all campaigns to accurately monitor traffic sources and campaign performance.
Cross-Functional Collaboration:
- Act as a key liaison for day-to-day communication with the Performance Marketing Agency, ensuring smooth collaboration and effective delivery of campaign objectives.
- Coordinate with internal teams, including design and copywriting, to manage the delivery of digital assets for larger campaigns and projects.
- Work with our translation agency to ensure campaigns are effectively localized across EU markets, maintaining consistency in brand voice and messaging.
Creative Workflow Management:
- Manage the process of briefing creative assets to the design team and copywriters, ensuring timely delivery of high-quality content.
- Review and approve creative assets before passing them to the Performance Marketing Agency for execution, ensuring alignment with Fred Perry's brand guidelines and campaign objectives.
- Work with teams to test and explore new ad formats, ensuring that creative approaches remain innovative and effective.
Requirements:
- 1-2 years of experience in digital marketing, paid media, or a similar role.
- Experience with tools like Google Ads, Facebook Ads Manager, TikTok for Business, and Google Analytics.
- Experience in GA4 and UTM tracking to analyse campaign performance and attribution.
- Understanding of SEM principles and management.
- Creative & Analytical Thinking: A balance of creativity and data analysis, with the ability to optimize digital campaigns while ensuring alignment with Fred Perry's brand identity.
- Organisation & Prioritisation: Strong project management skills with the ability to juggle multiple tasks and meet deadlines in a fast-paced environment.
- Communication: Strong interpersonal skills, able to collaborate effectively with internal teams, external partners, and agencies.
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