Marketing Campaign Coordinator
hace 4 semanas
About the Role
We are seeking a talented Marketing Campaign Coordinator to join our team at Pearson. As a key member of our global marketing campaign team, you will play a critical role in building and executing world-leading marketing strategies for our key customer groups.
As a Marketing Campaign Coordinator, you will have the opportunity to work on a variety of exciting projects, including developing and executing marketing materials and campaigns, liaising with colleagues across Group Marketing, Regional Marketing, and our external agency partners.
You will be responsible for creating and designing marketing channel highlights, digital materials, newsletters, power-point presentations, webinars, and events. You will also support ongoing efforts to expand Pearson ELL's digital and social media presence, including its YouTube, Instagram, and Facebook content, as well as other digital products.
Key Responsibilities
- Support the Marketing team to deliver our global 'big bet' campaigns.
- Take ownership and execution of 1-2 workstreams.
- Execute day-to-day tasks, including creating and designing marketing materials and campaigns.
- Support ongoing efforts to expand Pearson ELL's digital and social media presence.
- Actively participate in global/cross-geography projects aimed at creating global campaigns to be later trans-created locally.
- Be the campaign scorecard guru - monitoring channel performance against KPIs.
- Work with the Market Insights team to research, analyse, and report back on current marketing trends and share them with the team.
- Take responsibility for raising Purchase Orders and own the Campaign budget tracker.
- Manage approvals process of marketing materials.
- Proactively work with and distribute marketing materials to global in-market partners and follow up to ensure we maximise usage.
About Us
Pearson is a world-leading education company that is committed to a world that's always learning. We are a talented team that makes it all possible, from bringing lectures vividly to life to turning textbooks into laptop lessons. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.
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