Global Partner Marketing Programs Director
hace 1 semana
As a key member of our team, you will be responsible for developing and executing strategic marketing programs that drive business growth and enhance partner collaboration.
This role involves collaborating with internal teams and external partners to identify opportunities for joint marketing initiatives, including co-branded campaigns and demand generation efforts.
You will spearhead and inspire a team of skilled marketers, working closely with the Head of Field Partner Marketing to develop and implement effective partner programs.
Key Responsibilities:
- Develop global partner marketing programs that align with the company's business objectives and enhance partner collaboration.
- Collaborate with global partners to identify opportunities for joint marketing initiatives, including co-branded campaigns and demand generation efforts.
- Plan, execute, and optimize partner marketing campaigns to drive revenue growth and increase brand visibility through partner channels.
- Enable partners by providing them with the necessary resources, training, and marketing collateral to effectively promote and sell our products and services.
- Track, analyze, and report on the performance of partner marketing programs, providing insights and recommendations for continuous improvement.
- Manage budgets for partner marketing activities, ensuring efficient resource allocation and maximum ROI.
- Coordinate and manage partner events, webinars, and workshops to foster collaboration, engagement, and mutual growth.
Requirements:
- 8-10+ years of marketing experience with demonstrated success in demand generation for B2B SaaS companies.
- Proactive, adaptable, and skilled at building strong relationships with both internal and external stakeholders.
- Proven experience in channel marketing, strategic relationship building, program management, and collaboration with sales teams to achieve joint goals.
- Hands-on experience with marketing automation tools such as HubSpot, Salesforce, and others, as well as ABM strategies.
- Data-driven mindset with strong reasoning skills and attention to detail to optimize campaign performance and marketing initiatives.
- Ability to manage budgets and execute multi-channel marketing programs in a global, cross-functional environment.
- Excellent communication skills in English.
Perks at Work:
- LuccaFlex – We acknowledge that every individual has different working styles and preferences.
- Work from Abroad – Sometimes a change of scenery can boost creativity and productivity; you can work up to 90 workdays outside your home country with the support from our partner Workflex.
- Sabbatical – Take the time you need for personal pursuits, family time, travel, or any other activities that suit you with our sabbatical options.
- Team Spirit – We value teamwork and celebrate our achievements.
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