Digital Marketing Strategist

hace 1 semana

Jerez, Cádiz, España Mci A tiempo completo

**Job Title:** Digital Marketing Specialist

**Job Type:** Full Time

**Location:** Remote

**Company:** MCI

**Job Overview:**

MCI is a leading Business Process Outsourcing (BPO) company that specializes in delivering tailored solutions to meet the diverse needs of our clients. With a commitment to excellence and a focus on innovation, we have established ourselves as a trusted partner in the industry.

**Job Responsibilities:**

  • Assist in executing digital marketing campaigns across various channels, ensuring they align with regional growth strategies and business objectives.
  • Monitor and report on campaign performance, lead generation, and funnel analytics using advanced reporting and analytics tools. Provide actionable insights to optimize campaign effectiveness.
  • Work closely with regional teams, including Marketing, xDR, Ops & Analytics, to enhance campaign effectiveness and conversion rates. Collaborate with the global digital growth team to tailor campaigns for regional resonance and optimization.
  • Contribute to managing the customer account journey, ensuring consistent and personalized user experiences that promote funnel progression and customer engagement.
  • Support the refinement of cross-channel digital strategies based on data insights and regional market nuances, ensuring a tailored approach to each market.
  • Apply analytical skills to identify innovative approaches and test new ideas to fill gaps in MQL (Marketing Qualified Leads) or pipeline. Ensure regional considerations are factored into global marketing initiatives.
  • Keep up-to-date with regional digital marketing trends, consumer behaviors, and competitive insights to inform and refine marketing strategies.

**Requirements:**

  • Marketing Degree or Certifications Preferred
  • 2 years experience in a Marketing position
  • Proven experience in analyzing data from various digital marketing projects, with a focus on extracting actionable insights.
  • Hands-on experience and advanced skills in using data analytics and reporting tools. Familiarity with marketing automation platforms like HubSpot or Marketo is a plus.
  • Ability to analyze data and draw practical conclusions that drive marketing effectiveness

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