Strategic Product Marketing Manager
hace 1 semana
Company Overview
Littlebig Connection is a pioneering company that connects clients with the best experts through our innovative marketplace and Vendor Management System (VMS). Our mission is to revolutionize the way businesses manage external resources, and we're looking for a talented Strategic Product Marketing Manager to join our team in Spain.
About the Role
We're seeking an experienced Product Marketing Manager who can drive product positioning, messaging, and go-to-market strategies for our flagship products. As a key member of our marketing team, you'll work closely with cross-functional teams to develop and execute successful product launches, ensuring alignment with our overall brand strategy.
Responsibilities
The ideal candidate will have a strong understanding of go-to-market strategies, product positioning, and competitive analysis. Key responsibilities include:
- Developing product positioning, messaging, and value propositions that differentiate our product in the market
- Crafting compelling narratives and key messages for product launches
- Collaborating with the product team to translate technical features into clear customer benefits
- Defining and executing go-to-market (GTM) strategies for new feature releases
- Working closely with sales, marketing, and customer success teams to develop GTM plans that drive product adoption and revenue growth
- Coordinating with cross-functional teams to ensure successful product rollouts, including developing launch materials and communication plans
- Analyzing competitor offerings and identifying key differentiators for our product
- Regularly gathering and reporting on market insights to inform product roadmap and marketing strategies
- Creating and delivering sales enablement materials such as pitch decks, product sheets, FAQs, and competitive battle cards
- Training the sales and customer success teams on product positioning, key features, and competitive advantages
- Developing tools and resources that help the sales team communicate the product value effectively
- Driving our beta test community to collect customer feedback to influence product development
- Working closely with customer success to gather insights on how customers use the product and where improvements can be made
- Providing regular reports to stakeholders on the impact of product marketing efforts
- Adjusting strategies based on performance data to continuously optimize product positioning and campaigns
Requirements
To succeed in this role, you'll need:
- A master's degree in marketing
- At least 3 years of experience in product marketing, preferably in a B2B SaaS or tech environment
- Strong knowledge of sales enablement processes and the ability to create impactful materials like product sheets, battle cards, and pitch decks
- Excellent copywriting and content creation skills, with a knack for turning complex technical details into clear, customer-friendly messaging
- Proven ability to create compelling product messaging and successfully launch products or features
Benefits
We offer a competitive salary range of €70,000 - €90,000 per year, depending on experience, plus additional benefits, including health insurance, retirement plan, and opportunities for professional growth and development.
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