Product Marketing Specialist for Innovative Payments

hace 1 mes

Barcelona, Barcelona, España Sequra A tiempo completo
About seQura

SeQura is a pioneer in providing cutting-edge, flexible, and user-friendly payment technologies that empower merchants to acquire, convert, and retain customers effectively. Our innovative solutions cater to various sectors, addressing their unique challenges and delivering exceptional results in Retail, Education (EduQa), Optics (OptiQa), Repairs, and Travel. We also enable smart shopping for consumers, offering new payment experiences that allow them to save, access interest-free credit, or pay in small, comfortable installments of up to 24 months.

About the Role

Product Marketing is a highly cross-functional role at seQura. This position requires close collaboration with and influence over Product Management, Marketing, Sales, and Merchant Conversion teams to achieve critical goals like product adoption, marketing pipelines, opportunity conversion, revenue, and client retention.

Key Responsibilities
  • Go-to-Market Strategy: Ideate, project manage, and launch GTM programs that align with seQura's product roadmap, working closely with the CRO and Product teams to understand technical details and unique selling points of new features and products.
  • Create and manage marketing collateral, crafting value messaging that captivates, educates, and converts in the form of positioning documents, website copy, landing pages, emails, sales collateral, product guides, FAQs, enablement materials, and more.
  • Research Mindset: Stay updated on industry trends, competitive landscape, and customer feedback to inform marketing strategies and product enhancements.
  • Cross-Functional: Work with a diverse and talented team of brand, revenue, content, web, and technical marketers to create content, build presentations, launch campaigns, and deploy digital and in-person experiences to fuel the pipeline.
  • Data-driven: Monitor and analyze the performance of product metrics and PMM initiatives, providing insights and recommendations for optimization.
  • Storytelling: Create technical content with a twist to catch the attention of prospects and convert complex information into compelling content.
  • Visual: Create basic visual ideas on Figma to give the design team your point of view.
What We Offer

We have a strong and sustainable foundation, providing a secure and reliable workplace with the freedom and trust to make the best contribution possible. Our fellowship and supportive culture foster a sense of belonging by working closely with our values. With us, you will have challenging projects to work on and push your skills and knowledge.

Our benefits include:

  • 23 vacation days + 2 days of free disposal per year.
  • Professional development with access to a language learning platform and courses available in 24 languages.
  • Flexible compensation plan for transportation, restaurants, and kindergarten with Cobee.
  • Health insurance discounts with Sanitas and DKV.
  • Hybrid or remote work.
  • Work visa and relocation to Barcelona.
  • A Wellness Program that covers 6 areas, including occupational, physical, financial, emotional, social, and environmental consciousness, with 34 different activities to choose from.
Requirements

To be successful in this role, you should have:

  • Fluent Spanish and English, both written and verbal communication.
  • A clear understanding of the Product Marketing scope.
  • The ability to sell ideas well through creative & innovative presentations, with previous experience in public speaking.
  • Previous relevant experience executing product marketing-related activities, especially in SaaS or Tech industries.
  • A solid understanding of digital marketing, growth, market, and user research, product management, and people enablement best practices.
  • A unique balance of creative skills, with a highly technical and detailed understanding of how different products/technologies can work together.
  • Highly organized and detail-oriented project management skills, with the ability to work independently of the team.
  • A collaborative team player with the ability to work cross-functionally and build strong working relationships.
  • A proven track record of owning and executing product marketing campaigns.

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