Technical Marketing Innovator for IoT Solutions
hace 3 semanas
About Ignion
We're revolutionizing the world of antennas for IoT with our Virtual Antenna technology and Oxion products that simplify antenna integration design. We're a friendly, motivated, and passionate bunch seeking a young and passionate professional with relevant industry experience who can hit the ground running.
Job Description:
The Technical Product Marketing Manager's role is to position our products in the market and bring impactful stories that will increase the reach of our technology, attracting attention from device developers building new products. Key targets include early funnel growth.
This role focuses on the technical challenges while also understanding business challenges and connecting these pain points with Ignion's value proposition. A storyteller who translates technical benefits into successful marketing materials tailored to our focus market segments, leading to increased sales.
You'll work with both business, sales, and technology teams to ensure alignment and success for customers and provide vital help to the whole marketing team, especially in defining the content, the messaging, and the relations with the right technical media partners, evangelists, PM of partners, and other technical stakeholders.
Responsibilities:
- Responsible for creating and executing Ignion's Go to Market process & technical marketing strategy for focus market verticals and marketing personas.
- Responsible for Ignion technical documentation, and webinar and offer technical support to the content strategist with the creation of all kinds of digital content (videos, presentations, blogs, whitepapers, landing pages, product campaigns).
- Conduct thorough competitor research and perform market analysis to effectively position Ignion's product offerings.
- Identify customer-verified value proposition & customer pain points.
- Define messaging architecture with segment-specific value propositions.
- Develop engaging and educational product marketing campaigns that reach a wide IoT target audience.
- Represent the voice of the customer within the company for both technical and marketing-related activities.
- Analyze early sales funnel and plan activities for further growth.
- Collaborate with the sales teams to educate them on the products' features and refine our story to the market.
- Work with engineering to identify improvements, identify opportunities; and lead status meetings to drive new product marketing initiatives to market.
- Periodically presents project updates to the leadership team.
What You'll Need:
$120,000 - $150,000 per year, depending on experience. Benefits include health insurance, retirement matching, and unlimited vacation time. If you're passionate about IoT and technical marketing, we encourage you to apply.
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