Digital Marketing Strategist for Performance
hace 1 día
**About Us**
The Auto1 Group is a pioneering company in the automotive industry, using data-driven insights to run efficient performance marketing and improve the customer journey. Our team operates all acquisition marketing and conversion optimization activities fully in-house, providing a unique environment for professional growth.
**Job Description**
We are seeking an experienced Digital Marketing Strategist for Performance Marketing to join our team as a Performance Marketing Manager for our B2C and C2B brands. This role involves planning, executing, and optimizing campaigns in Programmatic or DV360 and Google/Microsoft Search, YouTube, Meta, Taboola, etc.
In this position, you will analyze complex sets of data using our in-house developed tools to uncover growth potentials and proactively push for scaling them in a joint effort with your team. You will also own the budget for your market's channels and have a visible and lasting impact by maximizing our business across different marketing channels.
**Responsibilities**
- Plan, execute, and optimize campaigns in Programmatic or DV360 and Google/Microsoft Search, YouTube, Meta, Taboola, etc.
- Analyze complex sets of data using our in-house developed tools to uncover growth potentials
- Proactively push for scaling growth opportunities in a joint effort with your team
- Own the budget for your market's channels
- Maximize our business across different marketing channels
**Requirements**
To be successful in this role, you should have experience in managing and expanding paid acquisition channels with a proven track record in delivering results in a fast-paced environment (Google Ads, Meta, DV360, Outbrain/Taboola). Additionally, you should have hands-on expertise with app campaigns, great organization skills, technical savvy, and a detail-oriented mindset. You should also be able to work independently with a can-do attitude and have a good understanding of tracking & measurement as well as attribution models. Proficiency in Excel/gSheets is required, and SQL and GoogleQuery are a plus. Fluency in English and German is essential.
**Benefits**
- Competitive salary: €65,000 - €85,000 per year
- A unique opportunity to work with a leading company in the automotive industry
- Professional growth and development opportunities
- A diverse and international working environment
- Flexible working hours and 30 days of vacation
- Access to a dedicated education budget for online courses, conferences, and trainings
- Discounts on well-known brands and special offers on used cars
- Opportunities to work from home and maintain a healthy work-life balance
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