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Brand Manager for Trauma Division Europe

hace 2 meses

Madrid, Madrid, España Stryker A tiempo completo
About the Role

As a key member of the Stryker Trauma team, you will drive market share growth through the development and execution of effective marketing strategies. Your expertise will shape the annual and long-range strategy for our Trauma product portfolio in Europe, aligning with global objectives to achieve required growth, profit, and market share targets.

Key Responsibilities
  • Develop and execute value-focused messaging strategies, leveraging customer insights to fuel portfolio growth.
  • Collaborate with local Marketing teams to drive downstream execution and contribute to upstream marketing initiatives, ensuring development projects address European customer needs.
  • Create and distribute scalable assets, tools, marketing campaigns, and best practices to support portfolio growth.
  • Identify education, brand experience, and customer engagement opportunities for internal and external audiences, in collaboration with the Education Manager.
  • Develop strong relationships with the European Trauma & Extremities Leadership Team, Local Marketers, Sales Teams, internal stakeholders, and key customers (KOLs).
  • Coach and guide interns within the group.
Requirements
  • Collaborate with the European Central and Local Marketing teams to drive the creation of the Annual Marketing Plan (AMP) and portfolio roadmap over a 3-5 year horizon.
  • Partner with local Trauma Leadership and Marketing teams to drive forecast accuracy and an appropriate demand plan, forging strong relationships with Supply Chain partners.
  • Define and execute regional product life cycle, including the launch and phase-out of products.
  • Provide analysis of the Trauma portfolio performance, brand perception, and other drivers of future brand performance.
  • Understand the financial performance and key metrics of your portfolio and communicate accordingly.
  • Partner with divisional resources to develop the portfolio through new product development, line extensions, and M&A activity, if necessary.
About Stryker

Stryker is a leading medical technology company that offers innovative solutions for the treatment of long and small bone fractures. Our portfolio features a comprehensive array of intramedullary nails, external fixation, plating, hand/wrist joint solutions, and more.