Brand Manager for Trauma Portfolio

hace 3 días

Madrid, Madrid, España Stryker European Operations Limited - Dutch Branch Office A tiempo completo
Job Title: Brand Manager for Trauma Portfolio

At Stryker European Operations Limited - Dutch Branch Office, we are seeking a highly skilled Brand Manager for Trauma Portfolio to join our team. As a key member of our marketing team, you will be responsible for driving market share growth through the formulation and execution of effective, strategic marketing plans.

Key Responsibilities:
  • Develop and execute annual and long-range strategies for our Trauma product portfolio in Europe to achieve required growth, profit, and market share targets.
  • Understand customer needs and preferences in relation to our Trauma portfolio and use these insights to fuel the development of value-focused messaging strategies.
  • Collaborate with local Marketing teams to drive downstream execution and contribute to upstream marketing initiatives to ensure development projects address European customer needs.
  • Create and distribute scalable assets, tools, marketing campaigns, and best practices.
  • Identify education, brand experience, and customer engagement opportunities for both internal and external audiences.
  • Develop strong relationships with the European Trauma & Extremities (T&E) Leadership Team, Local Marketers, Sales Teams, internal stakeholders, and key customers (KOLs).
  • Coach and guide interns within the group.
Requirements:
  • Collaborate with the broader European Central and Local Marketing teams to drive the creation of the Annual Marketing Plan (AMP) and portfolio roadmap over a 3-5 year horizon.
  • Partner with local Trauma Leadership and Marketing teams to drive forecast accuracy and an appropriate demand plan, forging strong relationships with Supply Chain partners.
  • Define and execute regional product life cycle, including the launch and phase-out of products.
  • Provide analysis of the Trauma portfolio performance, brand perception, and other drivers of future brand performance.
  • Understand the financial performance and key metrics of your portfolio and communicate accordingly.
  • Partner with divisional resources to develop the portfolio through new product development, line extensions, and M&A activity, if necessary.
  • Develop pan-European, scalable customer engagement activities such as facility tours/events/congresses, medical education programs, etc.
  • Take the lead in developing KOLs for the Trauma portfolio.

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