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Brand Manager for Trauma Portfolio in Europe
hace 1 mes
Stryker's Trauma division offers innovative solutions for treating long and small bone fractures. Our portfolio features a comprehensive range of intramedullary nails, external fixation, plating, hand/wrist joint solutions, and more.
As Brand Manager Trauma, you will drive market share growth through the development of effective marketing strategies and campaigns.
You will be the European brand expert responsible for setting strategic direction and ensuring execution for portfolio growth through marketing campaigns, portfolio development, and internal and external education strategies.
This role will report to the Senior Manager, Marketing, Trauma Europe and can be based in any of our European locations.
We offer great workplace flexibility with a hybrid work model.
Key Responsibilities:
- Develop and execute the annual and long-range strategy for the Trauma product portfolio in Europe to achieve growth, profit, and market share targets.
- Understand customer needs and preferences in relation to our Trauma portfolio and use these insights to fuel the development of value-focused messaging strategies.
- Work closely with local Marketing teams to drive market share gain and contribute to upstream marketing initiatives.
- Create and distribute scalable assets, tools, marketing campaigns, and best practices.
- Collaborate with the Education Manager to identify education, brand experience, and customer engagement opportunities.
- Develop trust and strong relationships with the European Trauma & Extremities Leadership Team, Local Marketers, Sales Teams, internal stakeholders, and key customers.
- Coach and guide interns within the group.