Retail Market Leader

hace 3 semanas

Madrid, Madrid, España Pelican A tiempo completo
Sales Spain - Retail Market Leader

Job Summary:

The Consumer Market Leader is responsible for driving sales growth in the omnichannel consumer markets, developing a leading position in the wider EMEAI region. This role involves formulating and implementing initiatives to leverage both the heritage portfolio and brand recognition as well as the burgeoning product ranges.

Key Responsibilities:

  • Creates and implements an omnichannel sales strategy to jump start Peli's presence in the Consumer space.
  • Develops direct relationships at key levels throughout the relevant channels, developing & communicating the strategy and creating support for Peli products within these channels.
  • Identifies heritage products that can be phased into collections to augment the value of the dedicated consumer portfolio and increase the attractiveness of the offering.
  • Works alongside the EMEAI D2C manager to develop a compelling online sales strategy leveraging the existing direct online sales platform as well as the appropriate marketplaces.
  • In conjunction with the marketing teams worldwide creates and implements plans to increase brand presence, market share and sales growth across all channels.
  • Develops and maintains coherent price structures to reflect the product positioning in different markets, taking onboard global price directives.
  • Acts as the voice of EMEAI vis a vis the global product team to drive visibility on upcoming market opportunities.
  • Works alongside the product group to conceive and drive the product strategy to capture these upcoming opportunities.
  • Works closely with marketing and product management to fine tune the product range (products & packaging) to maximize its appeal in the various EMEA markets.
  • Evaluates and coordinates efforts with local teams when appropriate to optimize the existing commercial channels.
  • Co-ordinates communication of new products or product changes ensuring proper product and ordering data, product awareness and product stock availability.
  • Collects & analyses data and develops action plans to increase sales within channel.
  • Monitors on a continual basis (weekly) sales data.
  • Communicates trends and issues pertaining to sales / marketing initiatives.

Requirements:

  • Suitable university degree.
  • Previous sales experience with relevant Consumer channels (7 to 10 years).

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