Retail Market Leader

hace 2 semanas

Madrid, Madrid, España Pelican A tiempo completo

Job Summary:

The Consumer Sales Growth Director will lead the development and implementation of a comprehensive sales strategy to drive growth in the consumer market. This role will be responsible for creating and executing initiatives to increase sales in the omnichannel consumer markets, leveraging both the heritage portfolio and brand recognition as well as the burgeoning product ranges.

Key Responsibilities:

  • Create and implement an omnichannel sales strategy to drive sales growth in the consumer market.
  • Develop direct relationships with key stakeholders in the relevant channels, developing and communicating the strategy and creating support for Pelican products within these channels.
  • Identify heritage products that can be phased into collections to augment the value of the dedicated consumer portfolio and increase the attractiveness of the offering.
  • Work closely with the EMEAI D2C manager to develop a compelling online sales strategy leveraging the existing direct online sales platform as well as the appropriate marketplaces.
  • Develop and maintain coherent price structures to reflect the product positioning in different markets, taking onboard global price directives.
  • Act as the voice of EMEAI vis a vis the global product team to drive visibility on upcoming market opportunities.
  • Work closely with marketing and product management to fine tune the product range (products & packaging) to maximize its appeal in the various EMEA markets.
  • Evaluate and coordinate efforts with local teams when appropriate to optimize the existing commercial channels.
  • Collect and analyze data and develop action plans to increase sales within channel.
  • Monitor sales data on a continual basis and communicate trends and issues pertaining to sales / marketing initiatives.

Requirements:

  • Suitable university degree.
  • Previous sales experience with relevant Consumer channels (7 to 10 years).
  • Territory or Channel Management Experience with demonstrated consecutive year-on-year sales growth.
  • Demonstrated ability to create and execute effective sales strategy.
  • Proficient in spreadsheet, word-processing, Salesforce and Presentation Software.
  • Creative thinker with ability to overcome obstacles, identify opportunities and create new approaches within market.
  • Must be adaptable and be able to consistently deal with ever-changing conditions.
  • Demonstrated problem solving and negotiation skills.
  • Strong people management skills.
  • Valid driver's license in the EU is required.

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