Content Marketing Specialist

hace 4 días

Madrid Centro, Madrid, España Page Personnel A tiempo completo
About the Role

We are seeking a highly skilled Content Marketing Specialist to join our team at Page Personnel. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive email marketing strategy that drives engagement and revenue growth.

Key Responsibilities
  1. Email Campaign Management: Design, build, and execute all email campaigns, including creating engaging content, selecting target audiences, and scheduling campaigns to maximize impact.
  2. Strategic Program Support: Collaborate with cross-functional teams to develop and execute strategic programs that drive customer engagement and revenue growth, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
  3. Target Audience Development: Build and manage effective target audiences and segments to drive engagement and revenue performance against key performance indicators (KPIs).
  4. Email/SMS Marketing Calendar Management: Develop and execute email/SMS marketing calendars that align with business priorities, demand forecasts, and internal stakeholders.
  5. Customer Data Analysis: Use customer data, such as web behavior, to drive message and content personalization.
  6. A/B Testing and Optimization: Design and execute A/B tests, manage testing calendars, record results, and advise on improvements to drive performance lift.
  7. Email Creative Optimization: Collaborate with designers and digital content specialists to optimize email creative and template structure based on best practices.
  8. Email Frequency Management: Mitigate email and SMS frequency between program touchpoints to minimize database churn.
  9. Render Testing: Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
  10. Campaign Performance Reporting: Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
  11. Industry Research and Best Practices: Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics.
  12. Technology and Tools: Stay up-to-date with new technology, tools, partners, trends, and best practices to continuously improve overall programs.
  13. Marketing Automation Platforms: Hands-on experience in marketing automation platforms.
  14. Email Regulations and Compliance: Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes.
  15. Email Database Management: Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
  16. Email Campaign Development: Experience building an email marketing campaign from scratch.
  17. Data Analysis and Insights: Proficient in data analytics to determine important data and suggest improvements.
  18. SEO/SEM Knowledge: Knowledge of SEO/SEM.
  19. Communication and Project Management: Excellent written communication skills and strong project management skills with exceptional attention to detail.
  20. Marketing Automation Software: Experience using Marketo.

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced Content Marketing Specialist looking for a new challenge, please submit your application.

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