Content Marketing Specialist

hace 6 días

Madrid Centro, Madrid, España Page Personnel A tiempo completo
About the Role

We are seeking a highly skilled Content Marketing Specialist to join our team at Page Personnel. As a Content Marketing Specialist, you will be responsible for developing and executing a comprehensive content marketing strategy that drives engagement and revenue growth.

Key Responsibilities
  1. Email Campaign Management: Design, develop, and execute email campaigns that align with our business objectives, including building emails from templates, copywriting, asset coordination, QA, and scheduling.
  2. Strategic Program Support: Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
  3. Audience Building: Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
  4. Marketing Calendar Management: Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
  5. Personalization: Use customer data such as web-behavior to drive the message and content personalization.
  6. A/B Testing: Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
  7. Creative Optimization: Work in partnership with designers and digital content specialists to optimize email creative and template structure based on best practices.
  8. Email Frequency Management: Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.
  9. Render Testing: Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
  10. Campaign Performance Reporting: Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
  11. Industry Research: Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture, and retain these customers.
  12. Process Improvement: Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
What We Offer
  1. Annual Training Budget: Annual training budget to be determined based on needs.
  2. Variable Salary: Variable salary within our incentive plan: 10%.
  3. Flexible Work Arrangements: Continuous workday every Friday of the year + the month of August.
  4. Teleworking: One day of teleworking per week is allowed.

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