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Marketing Content Specialist

hace 2 meses

Madrid Centro, Madrid, España Schiller International University A tiempo completo

About the Role

Schiller International University is seeking a highly skilled Marketing Content Specialist to join our team. As a Marketing Content Specialist, you will be responsible for crafting compelling and persuasive marketing content that effectively communicates the brand's message and resonates with the target audience.

Key Responsibilities

  • Develop captivating and persuasive copy for marketing materials, including website content, email campaigns, social media posts, advertisements, brochures, and other promotional materials.
  • Collaborate with the marketing team to brainstorm and generate creative ideas for marketing campaigns and initiatives.
  • Ensure consistency in brand voice and messaging across all marketing channels.
  • Conduct thorough research to understand target audience demographics, preferences, and behaviors.
  • Write clear, concise, and engaging copy that resonates with the target audience and drives desired actions.
  • Optimize copy for SEO to improve search engine rankings and increase organic traffic.
  • Proofread and edit copy to ensure accuracy, grammar, and adherence to brand guidelines.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in marketing and copywriting.

Requirements

  • Bachelor's Degree in Marketing, Communications, English, or related field preferred.
  • English native speaker.
  • 2 years' experience as a copywriter or content creator.
  • Experience in Higher Education preferred.
  • Strong writing skills (English).
  • Creative thinker.
  • Ability to work in international teams and multicultural environments.
  • Strong cross-cultural communication skills and understanding of cultural nuances in marketing communication.
  • Strong organizational skills.
  • Basic technical and computer skills (CMS, Office...).
  • Ethical, with a high level of personal integrity.