Senior Paid Social Media Strategist
hace 17 horas
About Us
">Vista, a leading design and marketing partner to small businesses worldwide, is seeking an experienced Senior Paid Social Media Strategist to join its team. With over 20 years of experience in delivering solutions to evolving business needs, Vista exists to empower small businesses to succeed.
Job Overview
">We are looking for a skilled Paid Social Media Specialist who can develop and execute paid social media strategies across various platforms to achieve key performance indicators (KPIs) and business objectives. As a Senior Paid Social Media Strategist, you will oversee end-to-end campaign management, including budget allocation, audience targeting, ad creatives, and bid strategy.
Key Responsibilities
">- ">
- Develop and Execute Paid Social Media Strategies: Plan, implement, and optimize paid social media campaigns across various platforms to achieve KPIs and business objectives.">
- Campaign Management: Oversee end-to-end campaign management, including budget allocation, audience targeting, ad creatives, and bid strategy.">
- Data Analysis and Reporting: Analyze campaign performance data, draw insights, and prepare detailed reports using analytics tools to track key metrics, measure ROI, and provide recommendations for continuous improvement.">
- Audience Targeting and Segmentation: Utilize advanced targeting and segmentation strategies to reach and engage specific audience segments.">
- Testing: Conduct A/B testing on ad creatives, copy, and targeting parameters to refine and enhance campaign performance.">
- Budget Management: Effectively manage campaign budgets, ensuring optimal allocation and return on investment.">
Requirements
">To be successful in this role, you will need the following skills and qualifications:
">Minimum 4 Years of Hands-On Paid Social Media Advertising Experience: You should have extensive experience in managing paid social media campaigns and analyzing their performance.
">Proven Track Record of Achieving Positive ROAS: You should have a proven track record of achieving positive return on ad spend (ROAS).
">Experience Managing Budgets of $1m Yearly or More: You should have experience managing budgets of at least $1 million per year.
">Demonstrated Success in Audience Segmentation and Targeting: You should have demonstrated success in audience segmentation and targeting.
">Proficiency in Analytical Tools and Data-Driven Decision-Making: You should be proficient in analytical tools and able to make data-driven decisions.
">Technical Skills: You should have technical skills in using social media advertising platforms such as Facebook Ads Manager, Pinterest Ads Manager, Snapchat Ads Manager, TikTok Ads Manager, Reddit Ads Manager, etc.
">Estimated Salary: $80,000 - $100,000 per year, depending on location and experience.
">Benefits
">Vista offers a comprehensive benefits package, including health insurance, retirement savings plan, paid time off, and professional development opportunities.
">Why Work with Us?
">Vista is an award-winning Remote-First company that values diversity, equity, and inclusion. We strive to create a culture of fairness, respect, and belonging for all employees.
">About Us
">Vista is a Cimpress company and an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status, or any other basis protected by human rights laws or regulations.
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