Digital Marketing Strategist

hace 2 semanas


Barcelona, Barcelona, España Workfully A tiempo completo

Company Overview

Workfully is a decentralised hiring & upskilling marketplace that empowers the world's fastest growing and most innovative companies to hire & develop talent globally.

We're excited to partner with a well-known Swiss brand that shares our passion for innovation, excellence, and sustainability. Their products are crafted with care, precision, and respect for nature, catering to outdoor enthusiasts everywhere.

About the Role

We're seeking an experienced Digital Marketing Strategist - Paid Media Expert to execute our global Paid Media strategy in collaboration with eCommerce, Integrated Marketing, and other Digital Marketing Channels to meet brand and commercial goals.

Key Responsibilities

  • Audit current account setups, implement best practices, and test innovative solutions to drive performance.
  • Align with marketing and eCommerce roadmaps to generate growth, manage risks, and achieve traffic and revenue goals.
  • Stay on the cutting edge of digital media trends and educate the organisation on new insights.
  • Analyse performance reports, generate insights, and create new dashboards as needed.
  • Support ongoing projects like CDP integrations and platform testing.
  • Partner with external agencies and align strategies with account managers from Google, Meta, TikTok, and others.

Key Relationships

  • Digital Marketing Team: To plan and execute brand, campaign, and traffic initiatives.
  • eCommerce Team: To align on goals and deliver traffic aligned with the commercial roadmap.
  • Creative Team & Agencies: To inform and adapt creative content such as images and copy.
  • Product Teams: To ensure products align with consumer expectations across media channels.

Requirements

To succeed in this role, you'll need:

  • Strong passion for the outdoors and the outdoor industry.
  • 5+ years of hands-on paid media experience, particularly with Google and Meta platforms; additional platforms are a plus.
  • Expertise in data-driven and performance marketing, eCommerce, and digital media.
  • Proficiency with paid media tools like Google Ads, Bing Ads, Facebook, Instagram, TikTok Ads, and analytics platforms like Google Analytics 4.
  • Familiarity with A/B testing and marketing optimisation strategies.
  • Proven ability to influence teams and stakeholders to align brand and commercial priorities.
  • Proficiency in Excel.
  • Ability to convey information efficiently and effectively in Powerpoint or presentation tools.
  • Fluent English, written and oral.

Salary

The estimated salary for this position is between $80,000 - $110,000 per year, depending on location and experience.



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