Senior Paid Media Strategist
hace 5 días
Embark on a rewarding career as a Senior Paid Media Strategist with Vista, an award-winning Remote-First company. In this exciting role, you'll have the opportunity to develop and execute paid social media strategies that drive business growth.
Job Overview:
Vista is a design and marketing partner to millions of small businesses worldwide. As a Senior Paid Media Strategist, you will play a key role in creating innovative campaigns that reach and engage our target audience.
About the Role:
We're seeking a highly skilled Paid Media Specialist with a proven track record of achieving positive Return on Ad Spend (ROAS). The ideal candidate will have a minimum of 4 years of hands-on experience in paid social media advertising, preferably in the retail sector. Your expertise should include managing budgets of $1 million or more, demonstrated success in audience segmentation and targeting, and proficiency in analytical tools and data-driven decision-making.
Responsibilities:
- Develop and execute paid social media strategies across various platforms to achieve key performance indicators (KPIs) and business objectives
- Oversee end-to-end campaign management, including budget allocation, audience targeting, ad creatives, and bid strategy
- Analyze campaign performance data, draw insights, and prepare detailed reports using analytics tools
- Collaborate closely with cross-functional teams to ensure cohesive and integrated marketing efforts
- Stay informed about platform updates and innovations to implement new features and strategies
- Effectively manage campaign budgets to optimize return on investment
What We Offer:
Vista offers a competitive salary of $80,000 - $110,000 per year, depending on experience, plus a range of benefits, including comprehensive health insurance, flexible work arrangements, and opportunities for professional growth and development.
Requirements:
- Minimum 4 years of hands-on paid social media advertising experience
- Proven track record of achieving positive ROAS
- Experience managing budgets of $1 million or more
- Demonstrated success in audience segmentation and targeting
- Proficiency in analytical tools and data-driven decision-making
- Strong written and verbal communication skills
Why Choose Vista?
Vista is an inclusive community where everyone can thrive. We're committed to diversity, equity, and inclusion, and we strive to create a workplace that reflects the unique contributions of our team members. If you're passionate about paid social media advertising and want to join a dynamic team that values innovation and excellence, apply now
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