Digital Marketing Strategist

hace 6 días


Barcelona, Barcelona, España Workfully Italy A tiempo completo

Workfully is a decentralised hiring and upskilling marketplace that connects top companies with global talent. Our client, a Swiss brand known for high-quality outdoor gear, is looking for a skilled Paid Media Manager to join their team.

Job Overview

As a Paid Media Specialist, you will be responsible for executing the global paid media strategy in collaboration with eCommerce, Integrated Marketing, and other Digital Marketing Channels. Your primary goal will be to meet brand and commercial goals while staying on the cutting edge of digital media trends.

Main Responsibilities
  • Execute the global paid media strategy in collaboration with eCommerce, Integrated Marketing, and other Digital Marketing Channels.
  • Audit current account setups, implement best practices, and test innovative solutions to drive performance.
  • Align with marketing and eCommerce roadmaps to generate growth, manage risks, and achieve traffic and revenue goals.
  • Stay up-to-date with the latest digital media trends and educate the organization on new insights.
  • Analyse performance reports, generate insights, and create new dashboards as needed.
  • Support ongoing projects like CDP integrations and platform testing.
  • Partner with external agencies and align strategies with account managers from Google, Meta, TikTok, and others.
Key Relationships

In this role, you will collaborate with:

  • Digital Marketing Team: To plan and execute brand, campaign, and traffic initiatives.
  • eCommerce Team: To align on goals and deliver traffic aligned with the commercial roadmap.
  • Creative Team & Agencies: To inform and adapt creative content such as images and copy.
  • Product Teams: To ensure products align with consumer expectations across media channels.
Essential Qualifications

To be successful in this role, you will need:

  • A strong passion for the outdoors and the outdoor industry.
  • 5+ years of hands-on paid media experience, particularly with Google and Meta platforms; additional platforms are a plus.
  • Expertise in data-driven and performance marketing, eCommerce, and digital media.
  • Proficiency with paid media tools like Google Ads, Bing Ads, Facebook, Instagram, TikTok Ads, and analytics platforms like Google Analytics 4.
  • Familiarity with A/B testing and marketing optimisation strategies.
  • A proven ability to influence teams and stakeholders to align brand and commercial priorities.
  • Proficiency in Excel.
  • The ability to convey information efficiently and effectively in PowerPoint or presentation tools.
  • Fluent English, written and oral.
Salary

We offer a competitive salary of €80,000 per annum, depending on your level of experience and qualifications.



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