Director of Life Sciences Marketing

hace 4 semanas

Barcelona, Barcelona, España Clarivate A tiempo completo
Job Title: Director, Industry Marketing, Life Sciences & Healthcare

We are seeking a seasoned marketing professional to lead our industry marketing efforts in the life sciences and healthcare sector. As a Director, Industry Marketing, Life Sciences & Healthcare, you will be responsible for developing and executing a comprehensive marketing strategy that drives awareness, preference, and growth for Clarivate's products and services in this critical industry.

About the Role

This is a highly collaborative role that requires strong leadership, strategic thinking, and excellent communication skills. You will work closely with cross-functional teams, including marketing, sales, and product development, to identify opportunities and develop targeted marketing plans that meet the needs of our customers and stakeholders.

Key Responsibilities
  • Develop and execute a go-to-market strategy for the life sciences and healthcare industry segment, aligned with Clarivate's overall business objectives.
  • Collaborate with internal subject matter experts and external research firms to gain deep insights into user and buyer behavior, and translate these insights into effective marketing strategies and deliverables.
  • Develop and maintain market narratives that highlight how Clarivate products and services meet buyer needs and align with industry trends.
  • Work with partners across strategy and the commercial organization to identify whitespace and cross-sell opportunities, supporting Clarivate's growth.
  • Equip sales teams with effective tools and training specific to the industry segment, facilitating the generation of new business.
  • Oversee content marketing strategy and development, create key content assets in line with the marketing funnel, and continuously improve content delivery based on performance metrics.
  • Oversee website content management, analyze web metrics, and optimize content for increased demand generation and customer engagement.
Requirements

To be successful in this role, you will need:

  • At least 12 years of product marketing or related experience.
  • 3 years minimum experience in the life sciences and healthcare market is preferred; global experience is a plus.
  • Bachelor's degree required. Graduate degree preferred (MBA, Marketing, etc.).
  • Strong analytical and quantitative skills.
  • Strong organization, project management, and prioritization capabilities.
  • Ability to influence peers and counterparts in cross-functional teams.
  • Experience in or knowledge of the biopharma/life sciences industry.
What We Offer

As a Director, Industry Marketing, Life Sciences & Healthcare, you will have the opportunity to work with a talented team of professionals, develop your skills and expertise, and contribute to the growth and success of Clarivate. We offer a competitive salary and benefits package, as well as opportunities for professional development and advancement.

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