Industry Marketing Director for Life Sciences

hace 4 semanas

Barcelona, Barcelona, España Clarivate A tiempo completo
Job Title: Director, Industry Marketing, Life Sciences

We are seeking a seasoned marketing professional to lead our industry marketing efforts for Life Sciences and Healthcare. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing strategy that drives awareness, preference, and growth for our Life Sciences and Healthcare segment.

Key Responsibilities:
  • Develop and execute a go-to-market strategy for Life Sciences and Healthcare, aligning with our business goals and objectives.
  • Collaborate with internal subject matter experts and external research firms to gain deep insights into user and buyer behavior, and translate these insights into effective marketing strategies and deliverables.
  • Develop and maintain market narratives that highlight how our products and services meet buyer needs and align with industry trends.
  • Work with partners across strategy and the commercial organization to identify whitespace and cross-sell opportunities, supporting our growth.
  • Equip sales teams with effective tools and training specific to the industry segment, facilitating the generation of new business.
  • Oversee content marketing strategy and development, create key content assets in line with the marketing funnel, and continuously improve content delivery based on performance metrics.
  • Oversee website content management, analyze web metrics, and optimize content for increased demand generation and customer engagement.
  • Ensure thought leadership strategy and content development align with business goals, and play a key role in shaping and deploying the "Drugs to Watch" content.
  • Oversee the process of securing and utilizing customer references, ensuring they are effectively leveraged.
  • Serve as the main point of contact for the brand team, coordinating Life Sciences and Healthcare brand assets, aligning messaging with business strategy, and providing brand training.
  • Lead overall enablement efforts, ensure marketing programs are visible, keep CHASE updated, and contribute to all key enablement initiatives.
Requirements:
  • At least 12 years of Product marketing or related experience.
  • 3 years minimum experience in the Life Sciences and Healthcare market is preferred; global experience is a plus.
  • Bachelor's degree required. Graduate degree preferred (MBA, Marketing, etc.).
  • Strong analytical and quantitative skills.
  • Strong organization, project management, and prioritization capabilities.
  • Ability to influence peers and counterparts in cross-functional teams.
  • Experience in or knowledge of the biopharma/life sciences industry.
What We Offer:

As a key member of our marketing team, you will have the opportunity to work with a talented group of professionals who are passionate about delivering innovative marketing solutions. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

Clarivate is an equal opportunities employer and welcomes applications from all qualified candidates. We are committed to providing a diverse and inclusive work environment that values and respects the contributions of all employees.

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