Programmatic Campaign Optimization Specialist
hace 1 semana
Smadex Slu is a leading advertising technology company that specializes in programmatic advertising solutions. Founded in 2011, we have established ourselves as a top mobile ad-tech company, competing with industry leaders in the pre-IPO stage and averaging about $500M in yearly revenues.
Job DescriptionWe are seeking a highly skilled Programmatic Campaign Optimization Specialist to join our Ad Operations team. As a key member of our team, you will be responsible for leveraging your expertise in programmatic advertising to build, operate, analyze, and optimize campaigns that drive results for our clients.
Key Responsibilities:- Campaign Development: Utilize your knowledge of programmatic buying to develop and execute campaigns that meet our clients' goals and objectives.
- Portfolio Management: Manage and grow your own client portfolio, working with a variety of verticals, KPIs, and budgets to drive performance and revenue growth.
- Data Analysis: Analyze large, complex data sets to provide strategic and operational insights that inform decision-making and drive business growth.
- Insight Generation: Develop and share insights from our campaign portfolio to inform business decisions and drive revenue growth.
- Process Improvement: Collaborate with the team to develop and improve our product tools and processes to ensure data-driven decision-making.
- 1+ year of experience in a similar role.
- Knowledge of digital programmatic buying (performance-focused) is a plus.
- Bachelor's or Master's degree in a relevant field, such as engineering, business, or economics.
- Data-driven mindset and proven experience working with large data sets.
- Strong analytical skills and ability to analyze key metrics to optimize campaigns.
- Ability to adapt to changing priorities and work in a fast-paced environment.
- Excellent communication skills and ability to work effectively with cross-functional teams.
- Proven ability to solve data-related problems using creative thinking.
- Experience working with different teams and technologies, such as SQL, Python, and R.
We offer a dynamic and fast-paced work environment, opportunities for professional growth and development, and a competitive compensation package.
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