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Programmatic Campaign Strategist
hace 2 meses
Smadex Slu is a leading advertising technology company seeking a highly skilled Programmatic Campaign Strategist to join our Ad Operations team. As a key member of our team, you will be responsible for setting up campaign buying strategies on our DSP and ensuring they meet our clients' goals through daily monitoring and optimization.
Key Responsibilities- Leverage programmatic ecosystem and attribution knowledge to build, operate, analyze, and optimize campaigns following best strategies to achieve client goals.
- Manage and grow your own client portfolio across various verticals, KPIs (CPM, IPM, CPI, CPA, ROAS, etc.), and budgets.
- Analyze large, complex data sets containing the behavior of millions of mobile users worldwide to provide strategic and operational decisions.
- Obtain insights from our campaign portfolio to make decisions that directly impact our company revenue.
- A/B test different variable changes using our DSP and share results among the team to improve performance.
- Help develop and improve our product tools and processes to ensure data influences decisions at all levels of the company.
- 1+ year of experience in a similar role.
- Digital programmatic buying (performance-focused) knowledge is a plus.
- Bachelor or Master's Degree in Engineering, Business, or Economics.
- Data and performance-driven mindset and proven working experience in large data sets, understanding of analytic methodologies for data evaluation.
- Strong analytical skills with the ability to analyze key metrics to optimize campaigns and meet client KPIs.
- Ability to adapt and adjust to regular changes in priorities due to the nature of our fast-driven environment.
- Feedback hungry, critical thinking, high resolution, working autonomy, and working ethic are a must.
- Excellent command of Microsoft Excel.
- Excellent communication skills in English, both written and spoken, are mandatory.
- Proven ability to solve data-related problems using creative thinking.
- Experience working with different teams.
- SQL, Python, or R experience is a plus.
