Programmatic Campaign Strategist
hace 1 mes
We are seeking a highly skilled Programmatic Campaign Strategist to join our Ad Operations team at Smadex, a leading advertising technology company. As a key member of our team, you will be responsible for setting up and optimizing campaigns on our DSP, ensuring they meet our clients' goals through daily monitoring and analysis.
The ideal candidate will have a strong data-driven mindset and experience working with large data sets, as well as a solid understanding of analytic methodologies for data evaluation. You will be responsible for analyzing key metrics to optimize campaigns and meet client KPIs, as well as adapting to regular changes in priorities due to the fast-paced nature of our environment.
We are looking for a highly performance-focused individual with excellent analytical skills, strong communication skills in English, and the ability to work autonomously. Experience working with different teams and a proven ability to solve data-related problems using creative thinking are also essential.
Key Responsibilities:
- Leverage the programmatic ecosystem and attribution knowledge to build, operate, analyze, and optimize campaigns.
- Manage and grow your own client portfolio, working with a variety of verticals, KPIs, and budgets.
- Analyze large, complex data sets to provide strategic and operational decisions.
- A/B test different variable changes using Smadex DSP and share results with the team.
- Help develop and improve our product tools and processes to ensure data influences decisions at all levels of the company.
Requirements:
- 1+ year of experience in a similar role.
- Knowledge of digital programmatic buying (performance-focused) is a plus.
- Bachelor or Master's Degree in Engineering, Business, or Economics.
- Data and performance-driven mindset and proven working experience in large data sets.
- Strong analytical skills with the ability to analyze key metrics to optimize campaigns and meet client KPIs.
- Ability to adapt and adjust to regular changes in priorities due to the nature of our fast-driven environment.
- Feedback hungry, critical thinking, high resolution, working autonomy, and working ethic are a must.
- Excellent command of Microsoft Excel.
- Excellent communication skills in English, both written and spoken.
- Proven ability to solve data-related problems using creative thinking.
- Experience working with different teams.
- SQL/Python/R experience is a plus.
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