Brand Strategy Leader

hace 1 mes


Zaragoza, Zaragoza, España Allianz A tiempo completo
Brand Strategy Leader

At Allianz, we are seeking a highly motivated Brand Strategy Leader to shape and execute our brand strategy in the Spanish market. The ideal candidate will have a minimum of 5 years of experience in similar positions and a degree in Business Administration, Marketing, Advertising & Public Relations, or similar.

Key Responsibilities:
  • Develop a cohesive and compelling brand identity for Allianz in the Spanish market.
  • Work closely with creative teams to ensure the visual and messaging elements align with the brand strategy.
  • Implement a consistent visual and verbal identity in the Spanish market across all touchpoints and connecting with our audiences.
  • Coordinate the implementation of the identity in all Points of Sales together with different suppliers.
  • Develop a Brand Guardian to assure that the guidelines are perfectly known by all stakeholders in the Spanish market and implemented in all communications and in our more than 2.6K agencies (Points of Sales).
  • Analyze market trends and track Brand KPIs through the tools we already have.
  • Be the link with different areas within Allianz, including other Customer & Marketing colleagues, Sales and Product, ensuring that the brand is well implemented.
  • Give support to the company when developing any brand material.

Requirements:
  • Previous experience in similar positions (minimum 5 years).
  • Degree in Business Administration, Marketing, Advertising & Public Relations, or similar.
  • Excellent relationship and communication skills.
  • Spoken and written Spanish and English.

What Allianz Offers:
  • A hybrid working model, with flexibility, and offices adapted to your needs.
  • Work in a company with real conciliation policies and where people are the most relevant asset of the company.
  • Being in an international work environment, within a company that greatly promotes internal mobility, both national and international.
  • Social benefits for lunch and teleworking expenses.
  • Specific training in your field of activity and You Learn We Pay program.


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