Digital Marketing Director
hace 3 días
Our client, a B2B software business, is seeking a Digital Marketing Director to lead their growth strategy. The ideal candidate will have a strong background in digital marketing, with experience in SEO, SEM, and social media. The role will involve creating and executing a growth strategy, building top-performing paid media programs, and overseeing the planning and execution of integrated marketing campaigns. The successful candidate will be data-driven, analytical, and creative, with the ability to bring bold ideas and a fresh perspective to digital marketing strategy and execution.
Key Responsibilities:
- Develop and execute a growth strategy for the business
- Build and manage top-performing paid media programs
- Oversee the planning and execution of integrated marketing campaigns
- Work closely with the sales team to define and execute targeted campaign templates
- Design, launch, and execute an effective Thought Leader Ship webinar program
- Create and implement a Social Media Strategy and Execution plan
- Work closely with the web agency, content, and product marketing manager to create a highly optimized website aligned to buyer personas, journeys, and relevant content
Requirements:
Bachelor's degree in a relevant field required. Five to seven years of experience in online marketing, with a strong focus on digital measurements and analytics. Experience in optimizing websites from branding and demand creation objectives. Experience of managing agency relationships is strongly desirable. Development of integrated marketing programs that combine inbound and outbound tactics and channels
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