Digital Marketing Director

hace 3 semanas


Madrid, Madrid, España Cátenon Worldwide Executive Search A tiempo completo

We are seeking a highly skilled Digital Marketing Director to lead our client's growth strategy in digital marketing and sales. The ideal candidate will have a strong focus on data-driven decision making and be able to develop and execute top-performing B2B paid media programs across SEM, Display, affiliate, and social advertising, as well as owned and earned channels.

The Digital Marketing Director will oversee the planning, development, and execution of integrated inbound and outbound marketing campaigns, ensuring close alignment between digital channels and email marketing. This role will also involve the refresh of the current website with a focus on buyer-centric site navigation and SEO optimization.

The successful candidate will be data-driven, analytic, and creative, capable of bringing bold ideas and a fresh perspective to digital marketing strategy and execution. They will also have experience managing agency relationships and developing integrated marketing programs that combine inbound and outbound tactics & channels.

Key Responsibilities:

  • Lead Management & Reporting: Work with the Sales Management to define the lead management process and implement end-to-end Lead to Revenue reporting.
  • Digital Strategy including Brand Seeding: Review competitive and market research to define a creative multichannel Digital and Brand Seeding Strategy.
  • Scalable Integrated Multi-channel Campaigns: Define and execute targeted campaign templates to be executed globally or after relevant localization in regions.
  • Webinars Program: Design, launch, and execute an effective Thought Leadership webinar program.
  • Social Media Strategy & Execution: Create Social Media Guidelines and conduct research to identify relevant channels for buyer personas.
  • Website Refresh: Work with the selected web agency, content, and product marketing manager to create a highly optimized website aligned to buyer personas, journeys, and relevant content.

Requirements:

  • Bachelor's degree in a relevant field.
  • Five to seven years in online marketing experience (SEO, SEM, Social) with a strong focus on digital measurements and analytics.
  • Experience optimizing websites from branding and demand creation objectives.
  • Experience managing agency relationships is strongly desirable.
  • Development of integrated marketing programs that combine inbound and outbound tactics & channels.
  • Previous experience in A/B and multivariate testing.
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment.


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