Lifecycle Strategy Manager
hace 4 semanas
Rover is a leading pet care platform that connects pet parents with trusted pet sitters and dog walkers. Our mission is to make it easier for people to experience the love of a pet.
Job SummaryWe are seeking a Manager I, Lifecycle Strategy to lead our Care Provider audience strategy, defining how we message this audience across each lifecycle stage. This role will work closely with the Lifecycle Marketing strategy team and stakeholders to define project scope and plans, and guide teams to deliver quality and on time through effective communications, risk management, and day-to-day oversight of projects.
Responsibilities- Be the Lifecycle Strategy lead for our Care provider audience, prioritizing the right projects and GTM campaigns
- Create, optimize and execute Care Provider Lifecycle Journey campaigns
- Create, optimize and execute the right Care Provider Communication Product GTM strategy
- Be the expert on the Care Provider audience and proactively working with analytics, operations, consumer research on information and data points
- Make recommendations to product, marketing and operations on the best way we need to think about the Care Provider customer experience
- Create annual learning agendas and experiments
- Monitor lifecycle channel reporting and provide updates on campaign performance
- Create business briefs where needed on implementation of new lifecycle strategy needs and work with appropriate stakeholders to get project implemented
- Create customer journey maps and work with the UX team on ways we should be thinking about cohesive Care Provider experiences
- Be the liaison of Marketing product GTM plans with product and marketing stakeholders
- Work with Lifecycle Operations and Programming to ensure all owner related campaigns go out on time
- Performance manages and develops a small team of individuals to help achieve business objectives
- Keep up to date on the industry with new features, technology and ai
- Create and manage OKRs each quarter
- 4+ years of Lifecycle and/or CRM experience with a concentration in management
- Experience in creating strategic roadmaps that engage and convert audiences
- Track record of implementing successful acquisition and engagement plans that have helped increase business goals
- Experience using a large ESP (Iterable preferred)
- Customer focused and ability to create customer journey maps
- Ability to organize and prioritize concurrent projects, find innovative ways to resolve problems, and move projects forward
- Strategic competence and partnership skills are a must
- Experience defining, tracking, and analyzing marketing campaigns
- Effective communication skills across the organization
- Excellent at building and maintaining strong relationships
- Strong attention to detail
- Self-starter that thrives in a fast-paced environment
- Keeping up to date on current lifecycle marketing trends and standard processes
- College degree or equivalent experience
- Competitive compensation
- Long-term incentive plan with a company performance-based cash payout
- Permanent contract
- Pension Plan
- Meal tickets through Cobee
- Generous PTO Allowance
- Private health insurance
- Discounted Gym Membership
- Bring your dog to work (and unlimited puppy time)
- Monetary help for adopting a dog plus yearly credit to use on our platform
- Flexible work hours
- Regular team activities, including happy hours, game nights, and more
We are a highly productive global team consisting of customer journey advocates, lifecycle strategists, and operational programmers. Our primary objective is to connect pet parents with pet sitters and dog walkers.
Why Rover?We are a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington's Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.
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