Lifecycle Strategy Manager

hace 4 semanas


Barcelona, Barcelona, España Rover A tiempo completo
About Rover

Rover is a leading pet care platform that connects pet parents with trusted pet sitters and dog walkers. Our mission is to make it easier for people to experience the unconditional love of a pet.

Job Summary

We are seeking a Manager I, Lifecycle Strategy to create and execute a comprehensive Care Provider Comms strategy. This role will involve defining the messaging approach for our Care Provider audience across each lifecycle stage, while supporting our Lifecycle engagement goals for our Core and New Business Lines.

Key Responsibilities
  • Develop and execute a Care Provider Lifecycle Journey strategy that drives engagement and retention
  • Create and optimize Care Provider Communication Product GTM campaigns
  • Be the expert on the Care Provider audience and provide insights to inform marketing and product decisions
  • Collaborate with analytics, operations, and consumer research teams to inform data-driven decisions
  • Develop and manage a small team of direct reports to achieve business objectives
Requirements
  • 4+ years of Lifecycle and/or CRM experience with a concentration in management
  • Experience in creating strategic roadmaps that engage and convert audiences
  • Track record of implementing successful acquisition and engagement plans that have helped increase business goals
  • Experience using a large ESP (Iterable preferred)
  • Customer-focused and ability to create customer journey maps
What We Offer
  • Competitive compensation
  • Long-term incentive plan with a company performance-based cash payout
  • Permanent contract
  • Pension Plan
  • Meal tickets through Cobee
  • Generous PTO Allowance
  • Private health insurance
  • Discounted Gym Membership
  • Bring your dog to work (and unlimited puppy time)
  • Monetary help for adopting a dog plus yearly credit to use on our platform
  • Flexible work hours
About Us

Rover is an equal-opportunity employer committed to promoting a diverse, inclusive, and inventive environment with the best employees. We're driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential.



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