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Customer Marketing Lead
hace 2 meses
We are seeking a highly skilled Customer Marketing Lead to join our team at Make. As a key member of our marketing department, you will play a pivotal role in nurturing and engaging our user and customer base.
Key Responsibilities- Crafting and Executing Marketing Strategies: Collaborate with cross-functional teams to create targeted campaigns aimed at converting, retaining, and expanding our user base, reducing churn, and enhancing overall customer satisfaction.
- Developing and Managing Experiments: Develop and manage end-to-end experiments and automated flows, from ideation and planning to execution and reporting.
- Customer Segmentation and Targeting: Manage customer segmentation and targeting to ensure that campaigns are personalized and relevant to the customer.
- Integrating Marketing Efforts: Integrate customer marketing efforts into broader marketing campaigns.
- Channel Expansion: Leverage channels beyond email to retain and grow our customer base.
- Data-Driven Insights: Use data-driven insights to identify opportunities for improvement in customer communication and engagement.
- Measuring and Reporting: Measure and report on the progress of customer marketing campaign performance.
- Email Best Practices: Develop & distribute email best practices to internal stakeholders.
- Experience in Email Marketing: 5+ years of experience in email marketing with demonstrated knowledge of email best practices including deliverability, personalization, subject lines, reporting, send time optimization.
- Leadership Experience: 2+ years of experience in managing and leading a digital marketing team.
- Customer Marketing Experience: Proven experience in customer marketing in a B2B SaaS environment developing and executing lifecycle marketing strategies that deliver on key acquisition, engagement, and retention goals.
- Experimental and Analytical Mindset: Strong experimental and analytical mindset with the ability to leverage data and metrics to drive decision-making and optimize marketing efforts.
- Team Management: Proven track record in managing and growing a motivated customer marketing team.
- Communication Skills: Proficiency in English with the ability to create compelling messaging and content.
- Email Design and Coding: Familiarity with email design and coding concepts such as HTML, CSS, Canva, Figma.
- Marketing Automation Tools: Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Mailchimp).
- Customer-Centric Marketing: Passion for customer-centric marketing and delivering exceptional customer experiences.
- RSUs Grant: RSUs grant in a rapidly growing company raising its value every day.
- Annual Bonus: Annual bonus.
- Multinational Team: Multinational team with 42 nationalities creating the future of automation.
- Learning and Development: Learning & Development plan (online language, professional courses, conference tickets, and other trainings) & 2 Company Learning Days per year.
- Company Impact Days: 3 Company Impact Days per year.
- Equipment and Benefits: Notebook/Macbook and 34'' curved monitor, 25 days of vacation, company day off on 31st December, 10 care days to care for your loved ones, Extra parental vacation (3-6 months), Life insurance, Gympass, Meal and transportation tickets, medical insurance.
- Team Buildings and Events: Team buildings, parties, and company events multiple times a year.
- Flexible Working Hours: Flexible working hours + home office.
- We Roll Together: We embrace different ideas to grow together and create powerful solutions.
- Customer Impact First: We empower our customers to succeed, aiming for sustainable impact.
- Game On: We're explorers at heart: play is our fuel and creativity has no limits.
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment and equal opportunity in all aspects of employment. We will not tolerate any unlawful discrimination or harassment of any kind. We make all employment decisions without regard to race/ethnicity, color, sex, pregnancy, age, sexual orientation, gender identity or expression, transgender status, national origin, citizenship status, religion, physical or mental disability, veteran status, or any other factor protected by applicable anti-discrimination laws. As a US federal contractor, we are committed to the principles of affirmative action in accordance with applicable laws and regulations. Different makes us better.
