B2B Demand Generation Specialist

hace 3 semanas

Barcelona, Barcelona, España The Knot Worldwide A tiempo completo

About The Knot Worldwide

The Knot Worldwide is a leading wedding planning and wedding industry platform that helps couples navigate and enjoy life's biggest moments together. Our mission is to support the businesses that work within the wedding industry, while providing a seamless experience for our users.

About The Role

We are seeking a talented and experienced B2B Demand Generation Specialist to join our Vendor Marketing team. As a key member of our team, you will be responsible for driving our global lead generation strategy and creating engaging, inspiring, and educational content for our wedding vendors.

Responsibilities

  • Landing Pages: You will craft captivating and persuasive landing pages that implement UX/UI best practices to ensure optimal conversion. You will seamlessly integrate HTML and landing page builders like Unbounce to create engaging experiences that convert visitors into valuable leads.
  • Pop-ups: You will develop and execute lead generation pop-ups within our proprietary tool, replicating and adapting these pop-ups across different markets while also developing and innovating new formats to attract leads.
  • Campaign Development and Execution: You will be responsible for the development, launch, and optimization of demand generation campaigns to drive pipeline growth and revenue.
  • Continuously Monitor and Analyze Key Performance Metrics: You will utilize data analytics tools to track campaign effectiveness, identifying trends and areas for improvement. You will generate detailed performance reports and present the findings and recommendations to stakeholders, ensuring transparency and alignment with business objectives.
  • Cross-Functional Collaboration: You will coordinate with various teams, including marketing performance, design, and content, to ensure timely delivery of campaign assets and alignment with overall marketing objectives.
  • Paid Media Integration: You will integrate paid media into demand generation campaigns to maximize reach and impact.

Requirements

  • Proven experience in B2B demand generation and lead generation campaigns (2 years).
  • Proficiency in landing page builders such as Unbounce and HTML (no-code landing page builders, drag&drop builders, Elementor, Framer or WebFlow).
  • Ability to perform repetitive tasks with high precision and consistency.
  • Innovative mindset and core creative skills.
  • Strong understanding of B2B lead-to-revenue funnels and associated metrics.
  • Excellent project management and organizational skills with the ability to meet deadlines.
  • Strong problem-solving and analytical skills to identify and address campaign challenges.
  • Proactive, results-oriented mindset with a positive attitude.
  • Growth mindset and a passion for continuous learning and improvement.

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