Digital Content Strategist for E-Learning Solutions

hace 7 días

Madrid, Madrid, España The Global Circle Club Ltd A tiempo completo

We are seeking a highly skilled Content Marketing Manager to join our team at The Global Circle Club Ltd in the UK or Spain. This is a full-time, permanent contract opportunity that offers a wide range of benefits and opportunities for growth and development.

About the Role

The ideal candidate will have 5+ years of experience in content creation and marketing in a B2B environment. They will be responsible for shaping our storytelling strategy, working with a passionate team, and seeing the tangible results of their work on a global scale. The successful candidate will have strong writing and editing skills, as well as the ability to create compelling and grammatically correct content.

Key Responsibilities
  • Collaborate with product, sales, partners, and service delivery teams to create content that resonates with our audience and aligns with our brand messaging.
  • Define clear content goals aligned with business goals (e.g., brand awareness, lead generation, customer engagement).
  • Manage a seamless content pipeline to keep our target audiences engaged.
  • Write, edit, and produce high-quality content such as blogs, eBooks, whitepapers, videos, podcasts, and social media posts.
  • Measure content performance using metrics like MQLs, SQLs, conversion rates, and ROI to continuously optimise our strategy.
  • Lead Moodle's in-house content agency, guiding a talented team to deliver exceptional results.
Requirements
  • 5+ years of experience in content creation and content marketing in a B2B environment.
  • Ability to align content strategy with broader marketing and business objectives.
  • Proficiency in understanding the target audience through research, personas, and feedback.
  • Strong writing and editing skills; ability to create compelling and grammatically correct content.
  • Understanding of SEO principles to ensure content ranks well in search engines.
  • Proficiency in using analytics tools (e.g., Google Analytics, SEMRush) to assess content performance.
  • Basic knowledge of design principles and software for content layout and visual enhancement.
  • Proven track record of creating innovative and unique content that engages target audiences.
  • Experience leading a high performing, creative team.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and levels.
Benefits
  • We offer a competitive salary of £50,000 - £60,000 per year, depending on experience.
  • A flexible working environment that promotes true work-life balance.
  • The opportunity to work with a global team on a worldwide platform and make a real difference.
  • Gaining new skills by learning from highly skilled peers, along with your own learning and development allowance each year to support your growth.
  • Access to our Employee Share Purchase plan, an extra 8 days paid leave to extend your weekends, recharge, volunteer and enjoy a day off for your birthday, 'choose your own' benefit options, flexible public holidays, and many more.

Please note that the salary range mentioned above is an estimate based on industry standards and may vary depending on individual circumstances.

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