Strategic Content Marketing Professional for AI-Powered Experience Optimization

hace 1 semana

Madrid, Madrid, España AB Tasty A tiempo completo

AB Tasty is a leading global company in the field of AI-powered experience optimization solutions. We empower brands to create seamless experiences on their websites and apps using personalization, experimentation, recommendations, and search.

We offer a unified platform with web and API-based solutions that provide companies with a comprehensive approach to creating better experiences for customers. Our clients use our platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences.

As a fast-growing company, we are looking for a talented Content Marketing Specialist to join our marketing team and contribute to our continued growth. This position reports to the Senior Content Marketing Manager.

We are seeking a passionate professional who excels at crafting compelling content that educates, engages, and converts B2B audiences. If you're driven by a desire to create high-quality content, we'd love to meet you.

This is a permanent full-time contract based in Paris (64-66 rue des Archives) with a smooth remote work policy (up to 3 days a week). You will be responsible for creating engaging content across various channels, including social media, emails, web copy, digital ads, case studies, landing pages, blogs, and more.

Your key responsibilities will include:

  • Creating and editing copy for various marketing assets
  • Conducting research on industry-related topics to generate new content ideas and ensure SEO optimization
  • Maintaining consistent brand voice and messaging across all channels
  • Managing editorial calendar and collaborating with stakeholders to ensure timely content delivery
  • Proofreading and editing content from team members or freelancers for clarity and brand adherence

You will have the opportunity to create engaging social media content, track performance, and optimize strategies. Additionally, you will manage content localization and collaborate with regional teams.

To succeed in this role, you will need:

  • At least 2 years of experience in content marketing, ideally in B2B/SaaS
  • Strong writing and editing skills with the ability to translate complex concepts into accessible, engaging content
  • Experience creating multi-media content for lead generation and nurturing prospects through the B2B marketing funnel
  • Proficiency with tools like Canva, WordPress, and Google Suite, experience with content performance analysis (Matomo, Google Analytics); knowledge of Pardot/Salesforce is a plus
  • Knowledge of SEO, long-tail campaigns strategies, and lead generation techniques
  • Understanding of the B2B marketing funnel and content alignment for TOFU, MOFU, and BOFU stages of the customer journey
  • English native proficiency is required

We offer a competitive salary of around €45,000 - €60,000 per year, depending on your experience. Our benefits package includes:

  • Huge impact: As a member of our team, you will have a direct impact on the company's success
  • No micromanaging: You will be trusted to take responsibility for your tasks
  • International reach: Our audience is widely international, and our team is too
  • Continuous education: We offer many opportunities for each employee to learn and grow
  • Unique career opportunity: By joining a fast-growing company that's making waves in the tech industry, you'll have a wonderful chance to enhance your learning and advance in your career faster than you ever thought possible
  • Lots of fun: Our incredible magic makers organize awesome events, such as team games, drinks, yoga classes, parties, and a company-wide retreat every year with employees from all countries gathering for 2 days of fun
  • Remote working, flexible schedule: This isn't a 'clock in, clock out' company. We care about your productivity, not tracking every minute you're on site
  • Time for yourself: After a year within AB Tasty, we offer you a day off during which we simply ask you to think about your career expectations with us

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