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Global Marketing Operations Manager

hace 2 meses

Barcelona, Barcelona, España Qlik A tiempo completo

About Qlik

Qlik is a leading provider of business intelligence and data analytics solutions. As a Gartner Magic Quadrant Leader for 14 years in a row, we transform complex data landscapes into actionable insights, driving strategic business outcomes.

We serve over 40,000 global customers, leveraging pervasive data quality and advanced AI / ML capabilities to lead to better decisions, faster.

Our portfolio excels in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.

The Global Marketing Operations Manager Role

The Global Marketing Operations role is a key contributor to the overall lead management process and the management of the tech stack utilized by Marketing Operations, Marketing, Demand Centre (BDR and SDR), and Sales teams.

This role will be working across different business units.

In this role, you will be responsible for the governance and management of multiple business processes and technologies in our stack supporting lead lifecycle and customer journey, with a primary focus on our event management platforms and processes.

Our tech stack includes, but is not limited to, CRM, marketing automation, lead routing and assignment, sales prospecting and engagement, chat engagement, and predictive/scoring/profiling engine.

In this role, you will own user management, design and maintenance of systems integrations and workflows in place between systems, troubleshoot issues, and drive optimization needs.

Key Responsibilities

  • Own vendor relationship for regular business reviews and product roadmap updates
  • Maintain existing and project manage future integrations of On24 and other event platforms with other technologies to enhance efficiency and provide comprehensive insights
  • Own relationship with stakeholders to identify areas of optimizations to expand usage and drive adoption of webinar/event tools
  • Set up and manage users, user permissions, and roles across your technologies
  • Own and maintain best practice process documentation and other resources for enablement and adoption
  • Collaborate with stakeholders to define webinar/event goals and objectives
  • Develop and communicate usage and performance metrics to stakeholders
  • Provide insights and recommendations for improving future webinars/events based on data analysis
  • Support the builds of webinars/events on On24 and other relevant event platforms
  • Conduct pre-webinar checks and rehearsals to ensure smooth execution
  • Troubleshoot issues during the planning or live phases of webinars/events

Requirements

  • Excellent project management and organizational skills
  • Ability to demonstrate analytical and problem-solving skills
  • Proven ability to prioritize and work independently within a fast-paced environment
  • Self-driven with the ability to work independently but works well as part of a larger group
  • Excellent verbal, written, and communication skills
  • Strong attention to detail
  • Experience training users on the usage of technologies and generating documentation for process flows
  • Ability to work cross-functionally between teams (IT, marketing, sales, marketing operations)
  • Proven experience managing webinars and other event platforms
  • Strong knowledge of webinar/event platforms (On24 and similar)
  • Strong knowledge of CRM (preferred)
  • Strong knowledge of marketing automation (Marketo preferred)
  • Good working knowledge of lead management, inbound and outbound processes
  • Drive to learn and establish self as subject matter expert on multiple marketing technologies
  • Languages: Business level English mandatory, other relevant languages would be an advantage

What We Offer

  • Genuine career progression pathways and mentoring programs
  • Culture of innovation, technology, collaboration, and openness
  • Flexible, diverse, and international work environment