Product Marketing Manager

hace 4 semanas

Zaragoza, Zaragoza, España Robert Walters Spain A tiempo completo

We are seeking a Product Marketing Manager to join our team at Robert Walters Spain. The ideal candidate will work closely with the Product and Business Solutions departments to understand market needs, analyze product features, and create documentation for commercial purposes.

Key Responsibilities:

  • Market Strategy Development: Design and implement comprehensive marketing strategies to promote our products, focusing on market segmentation, positioning, and competitive differentiation.
  • Product Positioning: Craft compelling product narratives and messaging that resonate with target audiences, highlighting key features and benefits.
  • Cross-Functional Collaboration: Work closely with product management, sales, and engineering teams to align product development with market demands and customer feedback.
  • Customer Insights: Gather and analyze customer insights and market trends to inform product enhancements and marketing initiatives.
  • Campaign Management: Lead the development and execution of multi-channel marketing campaigns, including digital, social media, email, and content marketing.
  • Performance Analysis: Monitor and evaluate the effectiveness of marketing campaigns, using data-driven insights to optimize strategies and report on key metrics.
  • Industry Engagement: Represent the company at industry events, conferences, and webinars, building relationships with stakeholders and enhancing brand visibility.
  • Mentorship: Guide and mentor the marketing team, fostering a culture of creativity and collaboration.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Advanced level of oral and written communication in English and ideally Spanish.
  • 4+ years of experience in product marketing in the Adtech or Martech industry.
  • Excellent written and verbal communication skills, with the ability to communicate complex concepts to both technical and non-technical audiences.
  • Strong analytical skills and the ability to use data to inform marketing decisions.
  • Proven track record of launching successful products and features in the Adtech industry.
  • Experience working with cross-functional teams, including Product, Sales, and Marketing.
  • Strong project management skills and the ability to manage multiple projects simultaneously.

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