Marketing Strategies Director

hace 5 días

Barcelona, Barcelona, España Werfenlife Sa. A tiempo completo

Estimated Salary: $120,000 - $180,000 per year

About Werfenlife Sa.

We are a leading company in the IVD market, dedicated to providing innovative solutions for healthcare professionals. Our mission is to improve patient outcomes through cutting-edge technology and strategic marketing initiatives.

Job Description:Marketing Strategies Director Role:

The Marketing Strategies Director will play a crucial role in ensuring the uniformity of processes across different Business Units (BUs) and keeping the General Manager well-informed about the business's progress. This role involves supporting and coordinating with Unit Managers, developing and implementing strategic marketing initiatives, and ensuring alignment with the company's overall objectives.

Main Responsibilities:
  • Support and coordinate the different Business Units Managers who have under their responsibility.
  • Keep the GM informed of the evolution of the different BU, including threats and opportunities generated by the IVD market.
  • Together with BUMs, guarantee that all launches of new products and services are performed under a same pattern, keeping a clear identifying message of the Company.
  • Secure the alignment of marketing activities of the BU with the strategic objectives of the Company.
  • Collaborate with the Sales Director, Area Managers, and BUM to prepare the Budget.
  • Identify common problems in the BU, offering unique solutions and looking for the simplification of processes to become more efficient and effective.
  • Supervise relationships with the main represented companies of each of the Business Unit assigned.
Key Accountabilities:
  • Design and implement market access strategies to ensure product availability and reimbursement (if apply).
  • Design and oversee health economics studies to support the value proposition of the products.
  • Develop and execute clinical selling strategies to effectively communicate product benefits to healthcare professionals.
  • Establish partnerships with industry stakeholders to enhance market positioning and drive business growth.
  • Implement and manage multichannel marketing strategies to reach target audiences effectively.
Required Skills and Qualifications:

To be successful as a Marketing Strategies Director at Werfenlife Sa., you should possess the following skills and qualifications:

  • Degree in Healthcare sector, Chemistry, Business Administration, or a related field.
  • An MBA is valuable.
  • Extensive experience in marketing within the healthcare and IVD sectors.
  • Proven track record of developing and implementing successful marketing strategies and campaigns.
  • Background in market access strategy, health economics studies, and clinical selling.
  • Demonstrated ability to establish and maintain partnerships with industry stakeholders.
  • Experience in managing and executing multichannel marketing initiatives.
Benefits:

We offer a competitive salary, benefits package, and opportunities for career growth and development.

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