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Drive Consumer Experience Excellence as RRP CX Manager
hace 2 meses
JTI - Japan Tobacco International is seeking a highly skilled CX Manager to drive consumer experience excellence for our RRP brands. As a key member of our team, you will be responsible for setting the fundamentals for the activation of our brand to deliver a superior consumer brand experience in the assigned market.
Key Responsibilities- Develop and Implement CX Platforms: Develop and implement the CX platform for the designated market, ensuring alignment with brand strategies and our target consumer.
- Consumer Engagement and Activation: Identify and execute efficient and innovative approaches to effectively engage and excel in reaching consumers throughout their entire consumption journey, from awareness, trial to acquisition, retention, and loyalty.
- Collaboration and Resource Allocation: Guarantee the execution of the consumer activation plan working in close partnership with internal stakeholders (Marketing, Digital, Sales, PPO, Legal, HQ), securing an optimal resource allocation in line with defined budget and brand guidelines, constantly re-assessing allocation after careful evaluation of the main KPIs and ROI.
- Agency Management and Briefing: Design detailed briefings for agencies involved in CX platforms. Ensure alignment with various internal departments engaged in the projects and CX platforms, maintaining excellence in implementation, adhere to timelines and evaluate KPIs to ensure optimal performance.
- Consumer Insights and Analysis: Conduct in-depth analyses of each platform to uncover powerful insights for each platform, consumers, and short and medium-term strategies for CX platforms. Always ensure alignment with the brand's strategy and plans within the respective market.
- Tactical Management and Budget Oversight: Responsible for tactical management of the local budget, ensuring proper allocation as planned, correct phasing, and execution of activities according to the established plan. Always looking for efficiencies and synergies to the projects and platforms.
- Team Leadership and Development: You will lead and develop the Activation Team, fostering a collaborative OneTeam mindset.
- A Bachelor's degree or equivalent education in Marketing, Business Administration or Economics.
- +5 years relevant experience in defining and building brand activation, marketing or trade marketing in Food, FMCG, Consumer Electronics, or Tobacco (RRP).
- Experience in consumer activation in horecas, festivals and partnerships.
- Fluency in English and Spanish.
- Excellent working knowledge of MS Office, particularly PowerPoint and Excel.
