Salesforce Marketing Cloud Technical Architect and Senior Developer

hace 4 semanas


Madrid, Madrid, España Wipro Technologies A tiempo completo
Role Overview

This pivotal role drives digital marketing strategy, ensuring optimal inbox placement and deliverability, and enhancing engagement through expertly crafted marketing journeys. The position works closely with colleagues to improve email marketing conversion, adhere to and advocate for email marketing best practices, along with marketing cloud administration and implementation for the customer's Marketing roadmap.

Key Responsibilities

• Design, develop, test, and deploy high-quality Salesforce Marketing Cloud solutions.
• Assist in the maintenance of Salesforce Marketing Cloud including Email Studio, Journey Builder, Automation Studio, Data Extensions, SQL, AMPscript, SSJS.
• Collaborate with the marketing team to automate and optimize marketing processes.
• Configure data import.
• Work with customers and platform data (SQL, views, Send Log).
• Write basic SQL, including join statements.
• Create dynamic, personalized marketing assets using various scripting languages (e.g., HTML, Server-Side Javascript, AMP-script).
• Build Marketing Cloud web experience, data forms, custom preference, subscription pages.
• Work through and resolve scenarios using REST and SOAP API.
• Perform Salesforce Marketing Cloud Administration activities.
• Develop and maintain reports and dashboards to track campaign effectiveness and sales performance.
• Provide technical expertise and best practice guidance on Salesforce Marketing Cloud development and integrations.
• Participate in code reviews to ensure adherence to coding standards and to foster continuous improvement of code quality.

Requirements

• Bachelor's degree in Computer Science, Information Systems, or related field, required.
• Significant experience in marketing technology with at least 3 to 5 years of hands-on experience with and certification in Salesforce Marketing Cloud.
• Knowledge of Marketing Cloud features, including Journey Builder, Automation Studio, Email Studio, Web Studio, and Audience Builder.
• Proficiency in AMPscript, SQL, and SSJS.
• Knowledge of Salesforce Marketing Cloud APIs.
• Experience as a Salesforce Marketing Cloud Administrator.
• Understanding of digital marketing strategies and tactics.

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