Senior Social Media Strategist
hace 4 semanas
About Us
At Bigdata.Com, we're on an exciting journey to transform financial decision-making through cutting-edge AI and innovative data sets. Powered by RavenPack, the global leader in data analytics for financial services with over 20 years of experience and recognized as the frontrunner in the field of Alternative Data.
Our Mission
Bigdata.Com is focused on making AI truly useful for financial professionals, enabling smarter, faster, and more informed decisions. This is a unique opportunity to work on breakthrough technology used by leading financial institutions, including some of the world's most successful hedge funds, banks, and asset managers.
Job Overview
We are seeking an experienced and strategic Senior Social Media Manager to lead our social media efforts and elevate the RavenPack and Bigdata.Com presence across multiple platforms. As a Senior Social Media Manager, you will develop high-impact social media strategies, oversee the execution of campaigns, manage a team of social media specialists, and collaborate with various departments to ensure brand consistency. Your goal will be to grow audience engagement, drive leads, and boost brand awareness through innovative and data-driven strategies. The ability to communicate effectively in English, both in writing and verbally, is a must. Knowledge of Spanish is not a business requirement. European Union's legal working status is required.
Key Responsibilities
1. Develop and Lead Social Media Strategy:
• Define and implement an overarching social media strategy aligned with broader marketing and business goals.
• Identify trends, opportunities, and platform innovations to ensure the brand remains competitive in the digital landscape.
• Guide the brand voice, tone, and messaging across all social platforms.
2. Team Leadership & Collaboration:
• Lead and mentor a future team of social media managers, specialists, and content creators.
• Oversee workflow, providing guidance and feedback to ensure content and campaigns meet high-quality standards.
• Collaborate closely with Product Marketing, Comms and Content, and the Creative team to ensure alignment and consistency across all campaigns.
3. Advanced Content Creation & Campaign Execution:
• Oversee the creation of social media content (posts, videos, stories, ads) that resonates with target audiences.
• Ensure the timely execution of the content calendar while responding dynamically to real-time marketing opportunities.
• Develop innovative, channel-specific strategies for platforms such as LinkedIn, BlueSky, Mastodon, Reddit, and other potential outlets.
4. Analytics & Data-Driven Decision Making:
• Set key performance indicators (KPIs) for social media initiatives and regularly analyze campaign performance using tools such as Google Analytics, Sprout Social, or HubSpot
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