Global Product Marketing Communication Manager
hace 1 semana
We are seeking a highly skilled Global Product Marketing Communication Manager to join our team at Signify. As a key member of our product marketing team, you will be responsible for developing and executing comprehensive product communication strategies that drive business growth and customer engagement.
Key Responsibilities- Product Launch Strategy: Develop and implement product launch strategies that align with our global product strategies, ensuring consistent and compelling messaging across all regions.
- Consumer-Centric Approach: Implement a consumer-centric approach to ensure that consumer needs and insights are at the forefront of decision-making.
- Product Messaging: Ensure that product messaging is clear, targeted, and aligned with overall business objectives.
- Communication Frameworks: Craft communication frameworks that highlight differentiation within portfolios, considering the interplay between products and their unique positioning in the market.
- Benefit Positioning and Consumer Insights: Leverage consumer insights to create the positioning of products to drive engagement and sales.
- Product Brief Translation: Translate product briefs into clear and concise marketing communication briefs, focusing on highlighting key product benefits that resonate with target audiences.
- Assets and Content Creation: Develop marketing assets that effectively communicate selling lines, leading to increased sales and market share.
- Stakeholder Coordination: Act as the primary point of contact between global product managers and the content house to create and deploy product playbooks for the markets.
- Competitive Analysis: Identify direct competitors to reveal strengths and weaknesses in relation to the products in charge.
- Experience: Highly skilled marketeer with over 10 years of experience in product marketing positioning and creating sales-driven product communication for growth.
- Language Proficiency: Fluency in English is mandatory.
- Project Management Skills: Strong project management skills with the ability to handle multiple projects simultaneously and deliver results within deadlines and with the highest quality.
- Communication Skills: Excellent verbal and written communication skills, with a keen eye for detail.
Signify is a leading company in the industry, and we are committed to delivering innovative solutions that drive business growth and customer engagement. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.
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