Global Product Marketing Manager

hace 5 días

Barcelona, Barcelona, España Doctoralia España A tiempo completo
About the Role

We are seeking a highly skilled Product Marketing Manager to join our global product marketing team at Doctoralia España. This is an exciting opportunity to be a part of a fast-growing team and to have real impact on the success of our products and company, working to make the healthcare experience more human.

Key Responsibilities
  • Develop and execute go-to-market strategies for Docplanner's clinics products, including acquiring new customers, onboarding them, and driving adoption.
  • Orchestrate and execute launches of new products and features, working hand in hand with product teams and GTM teams (marketing, sales, customer success).
  • Act as clinics' ambassador, connecting product and marketing teams to customer and market insights, and segmenting customers to learn about their journey and understand competitive and market dynamics.
  • Shape how the market thinks about DocPlanner products for clinics, manage product communication with customers, and contribute to integrated marketing plans.
  • Enable others to tell the story by crafting effective content for the GTM teams and helping our current customers get more value from our products so that they become ambassadors of DocPlanner.
Requirements
  • Extensive product marketing or broader marketing experience.
  • Proven experience in designing and executing product launch strategies with measurable impact.
  • Experience managing simultaneously several projects across multiple stakeholders in various locations.
  • Developing and executing marketing campaigns, thriving in a data-driven organization where impact is measured in terms of customer acquisition/adoption/retention.
  • Proven experience in working with product teams with a growth mindset, able to continuously prioritize and adjust based on needs.
  • Strong written and verbal communication skills, hands-on, self-starter approach, and can-do attitude.
  • Fluency in English; plus ideally another one of our core languages: Spanish, Portuguese (Brazilian), Italian, or German.
  • Industry experience in healthcare/healthtech or SaaS, B2B as a bonus.

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