Global Product Marketing Communication Manager

hace 6 días

Barcelona, Barcelona, España Signify A tiempo completo

Job Title: Global Product Marketing Communication Manager

Job Summary:

We are seeking a highly skilled Global Product Marketing Communication Manager to join our team at Signify. As a key member of our marketing team, you will be responsible for creating comprehensive product communication strategies and new product introduction playbooks for our projects.

Key Responsibilities:

  • Create product communication frameworks that align with global product strategies, ensuring consistent and compelling messaging across all regions.
  • Implement a consumer-centric approach, ensuring that consumer needs and insights are at the forefront of decision-making.
  • Ensure that product messaging is clear, targeted, and aligned with overall business objectives.
  • Craft communication frameworks that highlight differentiation within portfolios, considering the interplay between products and their unique positioning in the market.
  • Translate product briefs into clear and concise marketing communication briefs, focusing on highlighting key product benefits that resonate with target audiences.
  • Develop marketing assets that effectively communicate these selling lines, leading to increased sales and market share.
  • Act as the primary point of contact between global product managers and the content house to create and deploy product playbooks for the markets.
  • Identify direct competitors to reveal strengths and weaknesses in relation to the products in charge.

Qualifications:

  • Highly skilled marketeer with over 10 years of experience in product marketing positioning and creating sales-driven product communication for growth.
  • Experience creating Amazon content is a plus.
  • Proficiency in translating very technical product specifications into consumer benefits and creating a communication strategy for products that can be applied to a vast product portfolio in several regions.
  • Experience in delivering communication playbooks for new product introductions.
  • Understanding of the full marketing mix, including product positioning, product management, distribution channels, price tiers, and competition.
  • Fluency in English is mandatory.

Preferred Industries: FMCG, home goods, consumer electronics, appliances.

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