Digital Traffic Leader
hace 4 semanas
Job Description:
As a leading company in home automation, Somfy Group is committed to innovation and excellence. We are seeking a Digital Traffic Leader to join our team in Barcelona, Southern Europe. This role will play a key part in managing and optimizing digital marketing campaigns to ensure smooth traffic flow across various digital platforms.
Key Responsibilities:
- Plan, execute, and monitor digital marketing campaigns across multiple channels (search, social, display, email, etc.) to ensure optimal traffic and engagement.
- Collaborate with cross-functional teams (content, design, development) to align messaging and creative elements with campaign objectives.
- Manage budgets and ensure campaigns are delivered on time, within scope, and meet KPIs.
- Analyze traffic data and identify areas for improvement in user acquisition, engagement, and conversion rates.
- Implement A/B testing, SEO, and CRO (Conversion Rate Optimization) strategies to enhance website traffic and performance.
- Manage traffic flow across digital touchpoints, ensuring consistent brand experience.
- Track and report on digital traffic performance, providing actionable insights and recommendations.
- Present findings to internal stakeholders and offer data-driven suggestions for improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, Digital, or a related field.
- 3+ years of experience in digital marketing or traffic management roles.
About Somfy Group:
Somfy Group is a French, family-owned, and independent group, committed to inspiring new and better ways of living for all. We have been world leaders in home automation for 50 years and pioneers in digital marketing. We are present in 58 countries, with eight production sites and 17 R&D centers. We foster diversity and inclusion by building on our strong corporate culture.
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