Digital Marketing Strategist with Global Reach

hace 6 días


Barcelona, Barcelona, España Babel Profiles A tiempo completo
Regional Traffic Leader Position at Babel Profiles

We are seeking a highly skilled Digital Traffic Leader to join our dynamic team at Babel Profiles, a leading company in the home automation industry. With a legacy of innovation spanning over 50 years, we are dedicated to delivering exceptional solutions while fostering a culture of diversity and inclusion.

This role will be pivotal in overseeing and optimizing digital marketing campaigns across various platforms, driving brand awareness and enhancing user experience. The ideal candidate will possess strong analytical skills and a comprehensive understanding of digital marketing channels, with the ability to manage multiple initiatives simultaneously.

Main Responsibilities:

  • Develop and execute digital marketing strategies to boost traffic and engagement
  • Collaborate with cross-functional teams to align messaging and creative assets with campaign goals
  • Oversee campaign budgets, ensuring timely delivery within scope and achieving KPIs
  • Analyze traffic data to identify opportunities for improving user acquisition and conversion rates
  • Apply A/B testing and SEO techniques to optimize site performance and visitor experience
  • Track and analyze digital traffic metrics, offering practical recommendations for ongoing campaigns
  • Communicate insights to stakeholders using analytics platforms
  • Cultivate relationships with local and global teams on digital strategies and stay updated on industry trends to drive growth initiatives

Core Skills and Qualifications:

  • Bachelor's degree in Marketing, Communications, Digital Marketing, or related field
  • +3 years of experience in digital marketing or digital traffic coordination
  • Proven expertise in managing and optimizing paid social media campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to drive engagement and conversions
  • In-depth knowledge of digital marketing channels such as SEO, SEM, social media, email campaigns, and online advertising
  • Experience using analytics and digital tools such as Google Analytics, SEMrush, and Google Ads
  • Excellent communication, project management, and organizational skills
  • Able to work independently and collaboratively within cross-functional teams in a dynamic setting

About the Role:

  • Permanent Contract
  • Hybrid working model (2 days of homeworking per week)
  • Health insurance
  • Life assurance
  • Fixed salary + bonus (£60,000 - £80,000 per annum)
  • Growth opportunities within an international company


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